Twelve starting points generated for Awrat. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Awrat is a community platform for South Asian women sharing careers, health and stories. Bold voices, safe space.
The name
Awrat
Hindi/Urdu "aurat" (woman), from Arabic "awrah" which also means private parts. Sensitive.
Name type
foreign word
Length
5 characters
Market
India
Brandability
4/10
Archetype
The Hero
Rises to the challenge. Values courage, mastery and grit.
Personality
empoweringboldsupportive
Who it’s for
South Asian women aged 20 to 45.
Businesses this name could launch
Women's community app
Women's health clinic network
Feminist merch line
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.