BRND.INKDomains

Before you spend, ask.

For
Spending decision app
Market
US
Length
9 letters
Status
Available

Logo studio

Twelve starting points generated for BankOrBuy. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

BankOrBuy analyses purchases against your goals and tells you whether to bank the money or buy the thing. Smarter impulses.

The name

BankOrBuy

"Bank or buy?": a decision tool for saving vs spending.

Name type
phrase
Length
9 characters
Market
US
Brandability
6/10
Archetype

The Sage

Seeks truth and shares it. Values knowledge, clarity and expertise.

Personality
wiseplayfuldecisive
Who it’s for

Young adults trying to control impulse spending.

Businesses this name could launch

Purchase decision app

Personal finance newsletter

Savings challenge game

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryFernLogo, key actions, brand moments
SecondaryVioletSurfaces, illustrations, highlights
AccentCrimsonSparingly: badges, links, the dot
InkDeep RoseText, outlines, dark mode
PaperCreamBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa15.0:1AAA
Aa1.4:1Fail
Aa4.8:1AA
Aa1.4:1Fail
Aa4.5:1AA
Aa15.0:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Comfortaa
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Circular, airy and approachable.
Text, DM Sans
Aa

BankOrBuy analyses purchases against your goals and tells you whether to bank the money or buy the thing. Smarter impulses. Young adults trying to control impulse spending.

Low-contrast geometric for friendly UI.
Display64px

Before you spend, ask.

H144px

BankOrBuy

H230px

Save it or spend it?

H322px

Spending decision app

Body17px

Those sneakers equal 3 weeks of your holiday fund. Bank?

Caption13px

bankorbuy.com · US

Voice & tone

BankOrBuy speaks like a wise, playful, decisive sage.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be decisive
  • Be playful
  • Use real numbers

Don’t

  • Shame spending
  • Be preachy
“Those sneakers equal 3 weeks of your holiday fund. Bank?”

Taglines

Applications

How BankOrBuy looks in the wild: the essentials, plus touchpoints picked for fintech & money.

Your NameFounder
hello@bankorbuy.combankorbuy.com
Business cards, 85 × 55 mm
https://bankorbuy.com

Before you spend, ask.

BankOrBuy analyses purchases against your goals and tells you whether to bank the money or buy the thing. Smarter impulses.

Start freeSee how it works
Website hero
Social profile
BankOrBuy
App icon
Welcome backSave it or spend it?
Purchase decision app
Personal finance newsletter
Savings challenge game
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
BankOrBuy, Before you spend, ask.
Browser tab

Before you spend, ask.

Share image, 1200 × 630
CSS variables
:root {
  --bankorbuy-primary: #2df461;
  --bankorbuy-secondary: #897ef1;
  --bankorbuy-accent: #f54771;
  --bankorbuy-ink: #3b1625;
  --bankorbuy-paper: #fef9ec;
  --bankorbuy-font-display: 'Comfortaa', sans-serif;
  --bankorbuy-font-body: 'DM Sans', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    bankorbuy: {
      primary: '#2df461',
      secondary: '#897ef1',
      accent: '#f54771',
      ink: '#3b1625',
      paper: '#fef9ec',
    },
  },
  fontFamily: {
    display: ['Comfortaa', 'sans-serif'],
    body: ['DM Sans', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "BankOrBuy",
  "color": {
    "primary": {
      "hex": "#2df461",
      "rgb": [
        45,
        244,
        97
      ],
      "name": "Fern"
    },
    "secondary": {
      "hex": "#897ef1",
      "rgb": [
        137,
        126,
        241
      ],
      "name": "Violet"
    },
    "accent": {
      "hex": "#f54771",
      "rgb": [
        245,
        71,
        113
      ],
      "name": "Crimson"
    },
    "ink": {
      "hex": "#3b1625",
      "rgb": [
        59,
        22,
        37
      ],
      "name": "Deep Rose"
    },
    "paper": {
      "hex": "#fef9ec",
      "rgb": [
        254,
        249,
        236
      ],
      "name": "Cream"
    }
  },
  "font": {
    "display": {
      "family": "Comfortaa",
      "weight": 700
    },
    "body": {
      "family": "DM Sans",
      "weight": 400
    }
  }
}

Make bankorbuy.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • bankorbuy.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours