Twelve starting points generated for Chagr. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Chagr is an EV charging network with app-based booking at cafés and malls. Charge while you sip.
The name
Chagr
Vowel-dropped "chagrin" or "charger". Ambiguous.
Name type
invented
Length
5 characters
Market
Global
Brandability
4/10
Archetype
The Hero
Rises to the challenge. Values courage, mastery and grit.
Personality
electricquickmodern
Who it’s for
EV drivers in cities.
Businesses this name could launch
EV charging network
Phone power bank rental
Charger accessories
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.