Twelve starting points generated for CurryPots. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
CurryPots delivers slow-cooked curries in returnable clay pots across London. Eat, return, repeat.
The name
CurryPots
Pots of curry, a home-style curry delivery brand. Plural adds abundance.
Name type
compound
Length
9 characters
Market
UK & Europe
Brandability
7/10
Archetype
The Caregiver
Protects and nurtures. Values service, empathy and generosity.
Personality
heartygeneroushomey
Who it’s for
Curry lovers in UK cities.
Businesses this name could launch
Clay-pot curry delivery
Curry meal-kit subscription
Supermarket curry range
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.