BRND.INKDomains

Data that gives answers.

For
Data analytics platform
Market
Global
Length
5 letters
Status
Available

Logo studio

Twelve starting points generated for Daatr. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Daatr lets teams ask business questions in plain language and get charts from their own data. No SQL, just answers.

The name

Daatr

Reads as 'data-r' and echoes Punjabi 'daatar' (the giver). Data that gives back.

Name type
invented
Length
5 characters
Market
Global
Brandability
4/10
Archetype

The Sage

Seeks truth and shares it. Values knowledge, clarity and expertise.

Personality
generousclearanalytical
Who it’s for

Business teams without data analysts.

Businesses this name could launch

Natural-language BI tool

Data cleanup service

Analytics for D2C brands

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryDeep LagoonLogo, key actions, brand moments
SecondaryMistSurfaces, illustrations, highlights
AccentCrimsonSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa16.6:1AAA
Aa9.5:1AAA
Aa13.3:1AAA
Aa9.5:1AAA
Aa4.0:1AA Large
Aa16.6:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Space Grotesk
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Quirky geometric grotesk with engineered details.
Text, DM Sans
Aa

Daatr lets teams ask business questions in plain language and get charts from their own data. No SQL, just answers. Business teams without data analysts.

Low-contrast geometric for friendly UI.
Display64px

Data that gives answers.

H144px

Daatr

H230px

Ask your data anything.

H322px

Data analytics platform

Body17px

Revenue by city, last 90 days. Here's your chart.

Caption13px

daatr.com · Global

Voice & tone

Daatr speaks like a generous, clear, analytical sage.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be clear
  • Show charts
  • Answer directly

Don’t

  • Use jargon
  • Be vague
“Revenue by city, last 90 days. Here's your chart.”

Taglines

Applications

How Daatr looks in the wild: the essentials, plus touchpoints picked for ai & software.

Your NameFounder
hello@daatr.comdaatr.com
Business cards, 85 × 55 mm
https://daatr.com

Data that gives answers.

Daatr lets teams ask business questions in plain language and get charts from their own data. No SQL, just answers.

Start freeSee how it works
Website hero
Social profile
Daatr
App icon
Welcome backAsk your data anything.
Natural-language BI tool
Data cleanup service
Analytics for D2C brands
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Daatr, Data that gives answers.
Browser tab

Data that gives answers.

Share image, 1200 × 630
CSS variables
:root {
  --daatr-primary: #284755;
  --daatr-secondary: #dde2e4;
  --daatr-accent: #e23639;
  --daatr-ink: #161b1d;
  --daatr-paper: #f9fafa;
  --daatr-font-display: 'Space Grotesk', sans-serif;
  --daatr-font-body: 'DM Sans', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    daatr: {
      primary: '#284755',
      secondary: '#dde2e4',
      accent: '#e23639',
      ink: '#161b1d',
      paper: '#f9fafa',
    },
  },
  fontFamily: {
    display: ['Space Grotesk', 'sans-serif'],
    body: ['DM Sans', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "Daatr",
  "color": {
    "primary": {
      "hex": "#284755",
      "rgb": [
        40,
        71,
        85
      ],
      "name": "Deep Lagoon"
    },
    "secondary": {
      "hex": "#dde2e4",
      "rgb": [
        221,
        226,
        228
      ],
      "name": "Mist"
    },
    "accent": {
      "hex": "#e23639",
      "rgb": [
        226,
        54,
        57
      ],
      "name": "Crimson"
    },
    "ink": {
      "hex": "#161b1d",
      "rgb": [
        22,
        27,
        29
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f9fafa",
      "rgb": [
        249,
        250,
        250
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Space Grotesk",
      "weight": 700
    },
    "body": {
      "family": "DM Sans",
      "weight": 400
    }
  }
}

Make daatr.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • daatr.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours