Twelve starting points generated for Document2. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Document2 converts, signs and shares documents in one link. From any format to any signature.
The name
Document2
'Document to' or 'Document 2.0', implying convert, send or upgrade documents. Practical and techy.
Name type
numeric
Length
9 characters
Market
Global
Brandability
5/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
efficientdependablesimple
Who it’s for
Small businesses and freelancers.
Businesses this name could launch
PDF conversion tool
E-signature service
Document workflow API
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.