Twelve starting points generated for DupSide. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
DupSide matches luxury beauty products with tested affordable dupes and side-by-side swatches. Glow without the guilt.
The name
DupSide
'Dupe' plus 'upside': the upside of affordable dupes of luxury beauty. Clever and trend-aware.
Name type
compound
Length
7 characters
Market
Global
Brandability
6/10
Archetype
The Jester
Lightens the room. Values fun, wit and living in the moment.
Personality
savvyfunhonest
Who it’s for
Gen Z and millennial beauty fans.
Businesses this name could launch
Beauty dupe finder app
Dupe swatch videos
Affordable beauty store
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.
DupSide matches luxury beauty products with tested affordable dupes and side-by-side swatches. Glow without the guilt. Gen Z and millennial beauty fans.
Rounded terminals, gentle reading.
Display64px
Same glow, smaller price.
H144px
DupSide
H230px
The upside of dupes.
H322px
Beauty dupes discovery platform
Body17px
£42 foundation vs £9 dupe: 92% match. See swatches.
Caption13px
dupside.com · Global
Voice & tone
DupSide speaks like a savvy, fun, honest jester.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be honest
Show swatches
Be playful
Don’t
Bash brands
Promote counterfeits
“£42 foundation vs £9 dupe: 92% match. See swatches.”
Taglines
Applications
How DupSide looks in the wild: the essentials, plus touchpoints picked for beauty & personal care.
Your NameFounder
hello@dupside.comdupside.com
Business cards, 85 × 55 mm
https://dupside.com
Same glow, smaller price.
DupSide matches luxury beauty products with tested affordable dupes and side-by-side swatches. Glow without the guilt.
Start freeSee how it works
Website hero
DupSide@dupside
Same glow, smaller price.
£42 foundation vs £9 dupe: 92% match. See swatches.
Social profile
DupSide
App icon
Beauty dupes discovery platform
Bottle label
Same glow, smaller price.
Shipping box
dupside.com
Shopping bag
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.