Twelve starting points generated for eBorrower. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
eBorrower compares personal and business loan offers from vetted lenders in one application. Borrowers see real rates, not teasers.
The name
eBorrower
The digital ('e') borrower. Descriptive fintech domain, if a little dated.
Name type
compound
Length
9 characters
Market
US
Brandability
5/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
transparenthelpfulsteady
Who it’s for
Consumers and SMEs seeking loans.
Businesses this name could launch
Loan comparison marketplace
Borrower education hub
SME loan matching
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.
eBorrower compares personal and business loan offers from vetted lenders in one application. Borrowers see real rates, not teasers. Consumers and SMEs seeking loans.
Low-contrast geometric for friendly UI.
Display64px
Borrow smarter online.
H144px
eBorrower
H230px
Compare loans in minutes.
H322px
Online loan marketplace
Body17px
Five offers, APR from 9.4%. No impact on your score.
Caption13px
eborrower.com · US
Voice & tone
eBorrower speaks like a transparent, helpful, steady everyman.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be transparent
Show APRs
Be calm
Don’t
Push debt
Hide terms
“Five offers, APR from 9.4%. No impact on your score.”
Taglines
Applications
How eBorrower looks in the wild: the essentials, plus touchpoints picked for fintech & money.
Your NameFounder
hello@eborrower.comeborrower.com
Business cards, 85 × 55 mm
https://eborrower.com
Borrow smarter online.
eBorrower compares personal and business loan offers from vetted lenders in one application. Borrowers see real rates, not teasers.
Start freeSee how it works
Website hero
eBorrower@eborrower
Borrow smarter online.
Five offers, APR from 9.4%. No impact on your score.
Social profile
eBorrower
App icon
Welcome backCompare loans in minutes.
Loan comparison marketplace
Borrower education hub
SME loan matching
Continue
App screen
Stickers & badges
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.