BRND.INKDomains

Borrow smarter online.

For
Online loan marketplace
Market
US
Length
9 letters
Status
Available

Logo studio

Twelve starting points generated for eBorrower. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

eBorrower compares personal and business loan offers from vetted lenders in one application. Borrowers see real rates, not teasers.

The name

eBorrower

The digital ('e') borrower. Descriptive fintech domain, if a little dated.

Name type
compound
Length
9 characters
Market
US
Brandability
5/10
Archetype

The Everyman

Belongs everywhere. Values honesty, comfort and common sense.

Personality
transparenthelpfulsteady
Who it’s for

Consumers and SMEs seeking loans.

Businesses this name could launch

Loan comparison marketplace

Borrower education hub

SME loan matching

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryDeep CobaltLogo, key actions, brand moments
SecondaryMistSurfaces, illustrations, highlights
AccentVermilionSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa16.7:1AAA
Aa11.4:1AAA
Aa13.3:1AAA
Aa11.4:1AAA
Aa4.4:1AA Large
Aa16.7:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Sora
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Wide, confident and built for screens.
Text, DM Sans
Aa

eBorrower compares personal and business loan offers from vetted lenders in one application. Borrowers see real rates, not teasers. Consumers and SMEs seeking loans.

Low-contrast geometric for friendly UI.
Display64px

Borrow smarter online.

H144px

eBorrower

H230px

Compare loans in minutes.

H322px

Online loan marketplace

Body17px

Five offers, APR from 9.4%. No impact on your score.

Caption13px

eborrower.com · US

Voice & tone

eBorrower speaks like a transparent, helpful, steady everyman.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be transparent
  • Show APRs
  • Be calm

Don’t

  • Push debt
  • Hide terms
“Five offers, APR from 9.4%. No impact on your score.”

Taglines

Applications

How eBorrower looks in the wild: the essentials, plus touchpoints picked for fintech & money.

Your NameFounder
hello@eborrower.comeborrower.com
Business cards, 85 × 55 mm
https://eborrower.com

Borrow smarter online.

eBorrower compares personal and business loan offers from vetted lenders in one application. Borrowers see real rates, not teasers.

Start freeSee how it works
Website hero
Social profile
eBorrower
App icon
Welcome backCompare loans in minutes.
Loan comparison marketplace
Borrower education hub
SME loan matching
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
eBorrower, Borrow smarter online.
Browser tab

Borrow smarter online.

Share image, 1200 × 630
CSS variables
:root {
  --eborrower-primary: #283947;
  --eborrower-secondary: #dde1e4;
  --eborrower-accent: #e24a36;
  --eborrower-ink: #161a1d;
  --eborrower-paper: #f9fafa;
  --eborrower-font-display: 'Sora', sans-serif;
  --eborrower-font-body: 'DM Sans', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    eborrower: {
      primary: '#283947',
      secondary: '#dde1e4',
      accent: '#e24a36',
      ink: '#161a1d',
      paper: '#f9fafa',
    },
  },
  fontFamily: {
    display: ['Sora', 'sans-serif'],
    body: ['DM Sans', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "eBorrower",
  "color": {
    "primary": {
      "hex": "#283947",
      "rgb": [
        40,
        57,
        71
      ],
      "name": "Deep Cobalt"
    },
    "secondary": {
      "hex": "#dde1e4",
      "rgb": [
        221,
        225,
        228
      ],
      "name": "Mist"
    },
    "accent": {
      "hex": "#e24a36",
      "rgb": [
        226,
        74,
        54
      ],
      "name": "Vermilion"
    },
    "ink": {
      "hex": "#161a1d",
      "rgb": [
        22,
        26,
        29
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f9fafa",
      "rgb": [
        249,
        250,
        250
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Sora",
      "weight": 700
    },
    "body": {
      "family": "DM Sans",
      "weight": 400
    }
  }
}

Make eborrower.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • eborrower.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours