BRND.INKDomains

English as your second strength.

For
ESL learning platform
Market
Global
Length
4 letters
Status
Available

Logo studio

Twelve starting points generated for ELL2. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

ELL2 gives English language learners and their teachers adaptive lessons, speaking practice and progress tracking. Second language, first-class results.

The name

ELL2

ELL means English Language Learner and L2 is a learner's second language. Short and education-specific.

Name type
numeric
Length
4 characters
Market
Global
Brandability
5/10
Archetype

The Sage

Seeks truth and shares it. Values knowledge, clarity and expertise.

Personality
supportiveclearpractical
Who it’s for

ESL students and teachers.

Businesses this name could launch

ESL classroom platform

AI speaking tutor

Teacher lesson library

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryDeep CobaltLogo, key actions, brand moments
SecondaryMistSurfaces, illustrations, highlights
AccentVermilionSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa16.7:1AAA
Aa10.0:1AAA
Aa13.3:1AAA
Aa10.0:1AAA
Aa4.2:1AA Large
Aa16.7:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Comfortaa
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Circular, airy and approachable.
Text, DM Sans
Aa

ELL2 gives English language learners and their teachers adaptive lessons, speaking practice and progress tracking. Second language, first-class results. ESL students and teachers.

Low-contrast geometric for friendly UI.
Display64px

English as your second strength.

H144px

ELL2

H230px

Learn English, your way.

H322px

ESL learning platform

Body17px

Today: ordering food. Practise five sentences out loud.

Caption13px

ell2.com · Global

Voice & tone

ELL2 speaks like a supportive, clear, practical sage.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Use simple English
  • Encourage
  • Show progress

Don’t

  • Use idioms carelessly
  • Patronise
“Today: ordering food. Practise five sentences out loud.”

Taglines

Applications

How ELL2 looks in the wild: the essentials, plus touchpoints picked for education & careers.

Your NameFounder
hello@ell2.comell2.com
Business cards, 85 × 55 mm
https://ell2.com

English as your second strength.

ELL2 gives English language learners and their teachers adaptive lessons, speaking practice and progress tracking. Second language, first-class results.

Start freeSee how it works
Website hero
Social profile
ELL2
App icon
Welcome backLearn English, your way.
ESL classroom platform
AI speaking tutor
Teacher lesson library
Continue
App screen
Stickers & badges
Merch tee

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
ELL2, English as your second strength.
Browser tab

English as your second strength.

Share image, 1200 × 630
CSS variables
:root {
  --ell2-primary: #2c4250;
  --ell2-secondary: #dde1e4;
  --ell2-accent: #e24336;
  --ell2-ink: #161a1d;
  --ell2-paper: #f9fafa;
  --ell2-font-display: 'Comfortaa', sans-serif;
  --ell2-font-body: 'DM Sans', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    ell2: {
      primary: '#2c4250',
      secondary: '#dde1e4',
      accent: '#e24336',
      ink: '#161a1d',
      paper: '#f9fafa',
    },
  },
  fontFamily: {
    display: ['Comfortaa', 'sans-serif'],
    body: ['DM Sans', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "ELL2",
  "color": {
    "primary": {
      "hex": "#2c4250",
      "rgb": [
        44,
        66,
        80
      ],
      "name": "Deep Cobalt"
    },
    "secondary": {
      "hex": "#dde1e4",
      "rgb": [
        221,
        225,
        228
      ],
      "name": "Mist"
    },
    "accent": {
      "hex": "#e24336",
      "rgb": [
        226,
        67,
        54
      ],
      "name": "Vermilion"
    },
    "ink": {
      "hex": "#161a1d",
      "rgb": [
        22,
        26,
        29
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f9fafa",
      "rgb": [
        249,
        250,
        250
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Comfortaa",
      "weight": 700
    },
    "body": {
      "family": "DM Sans",
      "weight": 400
    }
  }
}

Make ell2.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • ell2.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours