Twelve starting points generated for Fitbur. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Fitbur offers 15-minute home workouts adapted to your equipment and level. Fitness without the gym bag.
The name
Fitbur
'Fit' plus 'burr' (or burn). A short fitness name, but close to Fitbit.
Name type
invented
Length
6 characters
Market
Global
Brandability
4/10
Archetype
The Hero
Rises to the challenge. Values courage, mastery and grit.
Personality
energeticfriendlysimple
Who it’s for
Busy adults working out at home.
Businesses this name could launch
Home workout app
Smart jump-rope
Corporate fitness challenges
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.