Twelve starting points generated for Free of Duty. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Free of Duty lets travellers pre-order duty-free goods and collect at the airport. Best prices, zero rush.
The name
Free of Duty
'Duty-free' rephrased, and also 'off duty'. Good for travel retail or relaxed lifestyle.
Name type
phrase
Length
10 characters
Market
Global
Brandability
6/10
Archetype
The Explorer
Goes further. Values freedom, discovery and authenticity.
Personality
relaxedsmarttravel-ready
Who it’s for
Frequent international travellers.
Businesses this name could launch
Duty-free preorder app
Airport shopping guide
Off-duty lifestyle content
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.