BRND.INKDomains

Only your friendliest.

For
Close-friends social app
Market
Global
Length
10 letters
Status
Available

Logo studio

Twelve starting points generated for Friendlyst. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Friendlyst is a private social app for sharing updates only with your closest friends. No followers, no algorithm.

The name

Friendlyst

'Friend list' and 'friendliest' blended. Social and warm.

Name type
compound
Length
10 characters
Market
Global
Brandability
6/10
Archetype

The Everyman

Belongs everywhere. Values honesty, comfort and common sense.

Personality
warmprivatefriendly
Who it’s for

Young adults tired of public social media.

Businesses this name could launch

Close-friends social app

Friend gifting reminders

Group trip memories

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryDeep SaffronLogo, key actions, brand moments
SecondaryMistSurfaces, illustrations, highlights
AccentLagoonSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa16.6:1AAA
Aa10.5:1AAA
Aa13.3:1AAA
Aa10.5:1AAA
Aa8.1:1AAA
Aa16.6:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Sora
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Wide, confident and built for screens.
Text, Inter
Aa

Friendlyst is a private social app for sharing updates only with your closest friends. No followers, no algorithm. Young adults tired of public social media.

The workhorse UI sans.
Display64px

Only your friendliest.

H144px

Friendlyst

H230px

Share with the real ones.

H322px

Close-friends social app

Body17px

Five friends saw your post. That's the point.

Caption13px

friendlyst.com · Global

Voice & tone

Friendlyst speaks like a warm, private, friendly everyman.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be warm
  • Respect privacy
  • Keep it intimate

Don’t

  • Chase virality
  • Be noisy
“Five friends saw your post. That's the point.”

Taglines

Applications

How Friendlyst looks in the wild: the essentials, plus touchpoints picked for community & lifestyle.

Your NameFounder
hello@friendlyst.comfriendlyst.com
Business cards, 85 × 55 mm
https://friendlyst.com

Only your friendliest.

Friendlyst is a private social app for sharing updates only with your closest friends. No followers, no algorithm.

Start freeSee how it works
Website hero
Social profile
Friendlyst
App icon
Merch tee
Welcome backShare with the real ones.
Close-friends social app
Friend gifting reminders
Group trip memories
Continue
App screen
friendlyst.com
Shopping bag

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Friendlyst, Only your friendliest.
Browser tab

Only your friendliest.

Share image, 1200 × 630
CSS variables
:root {
  --friendlyst-primary: #493a2a;
  --friendlyst-secondary: #e4e1dd;
  --friendlyst-accent: #36c0e2;
  --friendlyst-ink: #1d1a16;
  --friendlyst-paper: #fafaf9;
  --friendlyst-font-display: 'Sora', sans-serif;
  --friendlyst-font-body: 'Inter', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    friendlyst: {
      primary: '#493a2a',
      secondary: '#e4e1dd',
      accent: '#36c0e2',
      ink: '#1d1a16',
      paper: '#fafaf9',
    },
  },
  fontFamily: {
    display: ['Sora', 'sans-serif'],
    body: ['Inter', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "Friendlyst",
  "color": {
    "primary": {
      "hex": "#493a2a",
      "rgb": [
        73,
        58,
        42
      ],
      "name": "Deep Saffron"
    },
    "secondary": {
      "hex": "#e4e1dd",
      "rgb": [
        228,
        225,
        221
      ],
      "name": "Mist"
    },
    "accent": {
      "hex": "#36c0e2",
      "rgb": [
        54,
        192,
        226
      ],
      "name": "Lagoon"
    },
    "ink": {
      "hex": "#1d1a16",
      "rgb": [
        29,
        26,
        22
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#fafaf9",
      "rgb": [
        250,
        250,
        249
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Sora",
      "weight": 700
    },
    "body": {
      "family": "Inter",
      "weight": 400
    }
  }
}

Make friendlyst.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • friendlyst.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours