BRND.INKDomains

Shoot for fun.

For
Youth basketball programs
Market
US
Length
6 letters
Status
Available

Logo studio

Twelve starting points generated for Hoopli. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Hoopli runs youth basketball camps, leagues and backyard hoop kits. It makes basketball the most fun hour of a kid's week.

The name

Hoopli

A bouncy form of 'hoop' (basketball, hula hoop) with a playful 'li'. Also echoes 'hoopla'.

Name type
invented
Length
6 characters
Market
US
Brandability
7/10
Archetype

The Hero

Rises to the challenge. Values courage, mastery and grit.

Personality
bouncyfunenergetic
Who it’s for

Parents of kids aged 5 to 14 who love sports.

Businesses this name could launch

Kids basketball camps

Backyard hoop kits

Youth league app

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryEmberLogo, key actions, brand moments
SecondaryFernSurfaces, illustrations, highlights
AccentIndigoSparingly: badges, links, the dot
InkDeep IndigoText, outlines, dark mode
PaperCreamBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa15.1:1AAA
Aa2.6:1Fail
Aa11.2:1AAA
Aa2.6:1Fail
Aa3.3:1AA Large
Aa15.1:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Rubik
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Slightly rounded heavyweight sans.
Text, DM Sans
Aa

Hoopli runs youth basketball camps, leagues and backyard hoop kits. It makes basketball the most fun hour of a kid's week. Parents of kids aged 5 to 14 who love sports.

Low-contrast geometric for friendly UI.
Display64px

Shoot for fun.

H144px

Hoopli

H230px

Hoops for every kid

H322px

Youth basketball programs

Body17px

First basket today. Next one tomorrow.

Caption13px

hoopli.com · US

Voice & tone

Hoopli speaks like a bouncy, fun, energetic hero.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be energetic
  • Celebrate effort
  • Keep it kid-friendly

Don’t

  • Push pressure
  • Be macho
“First basket today. Next one tomorrow.”

Taglines

Applications

How Hoopli looks in the wild: the essentials, plus touchpoints picked for games & sports.

Your NameFounder
hello@hoopli.comhoopli.com
Business cards, 85 × 55 mm
https://hoopli.com

Shoot for fun.

Hoopli runs youth basketball camps, leagues and backyard hoop kits. It makes basketball the most fun hour of a kid's week.

Start freeSee how it works
Website hero
Social profile
Hoopli
App icon
Merch tee
Welcome backHoops for every kid
Kids basketball camps
Backyard hoop kits
Youth league app
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Hoopli, Shoot for fun.
Browser tab

Shoot for fun.

Share image, 1200 × 630
CSS variables
:root {
  --hoopli-primary: #f57b3a;
  --hoopli-secondary: #7ef193;
  --hoopli-accent: #4762f5;
  --hoopli-ink: #16223b;
  --hoopli-paper: #fef9ec;
  --hoopli-font-display: 'Rubik', sans-serif;
  --hoopli-font-body: 'DM Sans', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    hoopli: {
      primary: '#f57b3a',
      secondary: '#7ef193',
      accent: '#4762f5',
      ink: '#16223b',
      paper: '#fef9ec',
    },
  },
  fontFamily: {
    display: ['Rubik', 'sans-serif'],
    body: ['DM Sans', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "Hoopli",
  "color": {
    "primary": {
      "hex": "#f57b3a",
      "rgb": [
        245,
        123,
        58
      ],
      "name": "Ember"
    },
    "secondary": {
      "hex": "#7ef193",
      "rgb": [
        126,
        241,
        147
      ],
      "name": "Fern"
    },
    "accent": {
      "hex": "#4762f5",
      "rgb": [
        71,
        98,
        245
      ],
      "name": "Indigo"
    },
    "ink": {
      "hex": "#16223b",
      "rgb": [
        22,
        34,
        59
      ],
      "name": "Deep Indigo"
    },
    "paper": {
      "hex": "#fef9ec",
      "rgb": [
        254,
        249,
        236
      ],
      "name": "Cream"
    }
  },
  "font": {
    "display": {
      "family": "Rubik",
      "weight": 800
    },
    "body": {
      "family": "DM Sans",
      "weight": 400
    }
  }
}

Make hoopli.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • hoopli.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours