Twelve starting points generated for Jantha. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Jantha is a value retail chain and app selling everyday essentials at honest prices in small-town India. It puts the people first.
The name
Jantha
From 'janata' (people) in Sanskrit-derived Indian languages. A people's brand.
Name type
foreign word
Length
6 characters
Market
India
Brandability
5/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
inclusivehonesthumble
Who it’s for
Price-conscious families in small-town India.
Businesses this name could launch
Value retail chain
Rural e-commerce app
Kirana partner network
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.
Jantha is a value retail chain and app selling everyday essentials at honest prices in small-town India. It puts the people first. Price-conscious families in small-town India.
The workhorse UI sans.
Display64px
Made for the people.
H144px
Jantha
H230px
Everyday value, for everyone
H322px
People's marketplace & value retail
Body17px
Rice, oil and soap for the week, under 500.
Caption13px
jantha.com · India
Voice & tone
Jantha speaks like a inclusive, honest, humble everyman.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be simple
Use local languages
Be honest about price
Don’t
Be elitist
Be political
“Rice, oil and soap for the week, under 500.”
Taglines
Applications
How Jantha looks in the wild: the essentials, plus touchpoints picked for commerce & retail.
Your NameFounder
hello@jantha.comjantha.com
Business cards, 85 × 55 mm
https://jantha.com
Made for the people.
Jantha is a value retail chain and app selling everyday essentials at honest prices in small-town India. It puts the people first.
Start freeSee how it works
Website hero
Jantha@jantha
Made for the people.
Rice, oil and soap for the week, under 500.
Social profile
Jantha
App icon
jantha.com
Shopping bag
Made for the people.
Shipping box
Storefront
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.