Twelve starting points generated for Koolh. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Koolh makes relaxed summer streetwear and tees. It keeps it casual.
The name
Koolh
'Kool' with an extra 'h'. Casual cool, hard to spell.
Name type
invented
Length
5 characters
Market
Global
Brandability
3/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
laid-backcoolcasual
Who it’s for
Young casual dressers.
Businesses this name could launch
Summer tee brand
Shorts line
Pop-up stores
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.