BRND.INKDomains

Life, listed.

For
List-making & shared lists app
Market
Global
Length
7 letters
Status
Available

Logo studio

Twelve starting points generated for Listser. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Listser is a shared list app for groceries, packing and projects. Lists that families actually use.

The name

Listser

Someone who makes lists, echoing 'lister' and 'LISTSERV'. Easy for list apps.

Name type
invented
Length
7 characters
Market
Global
Brandability
5/10
Archetype

The Everyman

Belongs everywhere. Values honesty, comfort and common sense.

Personality
organisedfriendlysimple
Who it’s for

Families and organisers.

Businesses this name could launch

Shared list app

Wishlist service

List templates

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryDeep JadeLogo, key actions, brand moments
SecondaryMistSurfaces, illustrations, highlights
AccentMagentaSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa16.4:1AAA
Aa8.3:1AAA
Aa13.3:1AAA
Aa8.3:1AAA
Aa4.4:1AA Large
Aa16.4:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Outfit
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Clean geometric sans with friendly rounds.
Text, DM Sans
Aa

Listser is a shared list app for groceries, packing and projects. Lists that families actually use. Families and organisers.

Low-contrast geometric for friendly UI.
Display64px

Life, listed.

H144px

Listser

H230px

Lists that get done

H322px

List-making & shared lists app

Body17px

Milk, eggs, passport. Checked.

Caption13px

listser.com · Global

Voice & tone

Listser speaks like a organised, friendly, simple everyman.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be simple
  • Use checkboxes
  • Be friendly

Don’t

  • Overcomplicate
  • Lecture
“Milk, eggs, passport. Checked.”

Taglines

Applications

How Listser looks in the wild: the essentials, plus touchpoints picked for ai & software.

Your NameFounder
hello@listser.comlistser.com
Business cards, 85 × 55 mm
https://listser.com

Life, listed.

Listser is a shared list app for groceries, packing and projects. Lists that families actually use.

Start freeSee how it works
Website hero
Social profile
Listser
App icon
Welcome backLists that get done
Shared list app
Wishlist service
List templates
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Listser, Life, listed.
Browser tab

Life, listed.

Share image, 1200 × 630
CSS variables
:root {
  --listser-primary: #345145;
  --listser-secondary: #dde4e1;
  --listser-accent: #e236b7;
  --listser-ink: #161d1a;
  --listser-paper: #f9fafa;
  --listser-font-display: 'Outfit', sans-serif;
  --listser-font-body: 'DM Sans', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    listser: {
      primary: '#345145',
      secondary: '#dde4e1',
      accent: '#e236b7',
      ink: '#161d1a',
      paper: '#f9fafa',
    },
  },
  fontFamily: {
    display: ['Outfit', 'sans-serif'],
    body: ['DM Sans', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "Listser",
  "color": {
    "primary": {
      "hex": "#345145",
      "rgb": [
        52,
        81,
        69
      ],
      "name": "Deep Jade"
    },
    "secondary": {
      "hex": "#dde4e1",
      "rgb": [
        221,
        228,
        225
      ],
      "name": "Mist"
    },
    "accent": {
      "hex": "#e236b7",
      "rgb": [
        226,
        54,
        183
      ],
      "name": "Magenta"
    },
    "ink": {
      "hex": "#161d1a",
      "rgb": [
        22,
        29,
        26
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f9fafa",
      "rgb": [
        249,
        250,
        250
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Outfit",
      "weight": 700
    },
    "body": {
      "family": "DM Sans",
      "weight": 400
    }
  }
}

Make listser.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • listser.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours