Twelve starting points generated for LittleLeft. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
LittleLeft lets restaurants and bakeries sell surplus food at a discount near closing time. Less waste, cheaper meals.
The name
LittleLeft
'A little left', the surplus at closing time. Fights food waste.
Name type
phrase
Length
10 characters
Market
Global
Brandability
8/10
Archetype
The Caregiver
Protects and nurtures. Values service, empathy and generosity.
Personality
thriftyeco-mindedfriendly
Who it’s for
Students and eco-minded diners.
Businesses this name could launch
Surplus food app
Grocery rescue boxes
Corporate food waste program
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.