Twelve starting points generated for LookDigest. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
LookDigest is a weekly newsletter and app curating runway and street-style looks with shoppable picks. Style, distilled.
The name
LookDigest
'Look' (outfit) plus 'digest'. A digest of looks.
Name type
compound
Length
10 characters
Market
Global
Brandability
6/10
Archetype
The Sage
Seeks truth and shares it. Values knowledge, clarity and expertise.
Personality
stylishconciseinformed
Who it’s for
Style-conscious readers.
Businesses this name could launch
Fashion newsletter
Shoppable lookbook app
Trend reports
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.