Name: moor.ing
Brand: Mooring
Availability: InStock

Logo studio

Twelve starting points generated for Mooring. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout

Symbol

Container

Typeface

Palette

Case

Logo files in every format are handed over with the domain.

Brand story

Mooring lets sailors find and book marina berths and moorings across coastlines. Real-time availability, weather and harbor info.

The name

Mooring

The domain hack spells "mooring", the place a boat is secured. Signals safety, anchoring and harbors.

Name type: real word
Length: 4 characters
Market: UK & Europe
Brandability: 8/10

Archetype

The Caregiver

Protects and nurtures. Values service, empathy and generosity.

Personality

steadynauticaltrusted

Who it’s for

Recreational sailors and yacht owners.

Businesses this name could launch

Marina berth booking app

Houseboat stays

Boat insurance broker

Logo system

One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.

Primary

On brand colour

Reversed

Horizontal lock-up

One colour, black

One colour, white

Symbol / app icon

Clear space

Keep a margin at least as tall as the symbol’s inner glyph (marked x) on every side. Nothing else enters that zone.

Minimum size

Full logo: 72 px wide on screen, 20 mm in print. Below that, switch to the symbol (16 px minimum, favicon).

Please don’t

✕ Stretch or squash it

✕ Rotate it

✕ Recolour outside the palette

✕ Place it on busy imagery

✕ Add shadows or effects

✕ Outline the letterforms

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryCobaltLogo, key actions, brand moments

SecondarySoft IndigoSurfaces, illustrations, highlights

AccentMarigoldSparingly: badges, links, the dot

InkDeep CobaltText, outlines, dark mode

PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa15.6:1AAA

Aa7.6:1AAA

Aa10.8:1AAA

Aa7.6:1AAA

Aa6.9:1AA

Aa15.6:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Fraunces

Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Soft “wonky” old-style serif full of warmth.

Text, Lora

Aa

Mooring lets sailors find and book marina berths and moorings across coastlines. Real-time availability, weather and harbor info. Recreational sailors and yacht owners.

Calligraphic serif for long reads.

Display64px

A safe place to tie up.

H144px

Mooring

H230px

Book your berth.

H322px

Marina & boat berth booking

Body17px

Berth 14 is yours from 4pm. Winds easing.

Caption13px

moor.ing · UK & Europe

Voice & tone

Mooring speaks like a steady, nautical, trusted caregiver.

Formal

Casual

Serious

Playful

Classic

Modern

Quiet

Loud

Do

Use nautical language
Be reassuring
Be practical

Don’t

Use landlubber clichés
Overhype

“Berth 14 is yours from 4pm. Winds easing.”

Taglines

Applications

How Mooring looks in the wild: the essentials, plus touchpoints picked for travel & hospitality.

Your NameFounder

hello@moor.ingmoor.ing

Business cards, 85 × 55 mm

https://moor.ing

A safe place to tie up.

Mooring lets sailors find and book marina berths and moorings across coastlines. Real-time availability, weather and harbor info.

Start freeSee how it works

Website hero

Social profile

Mooring

App icon

Welcome backBook your berth.

Marina berth booking app

Houseboat stays

Boat insurance broker

Continue

App screen

Storefront

moor.ing

Shopping bag

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px

32px

48px

64px

128px

Mooring, A safe place to tie up.

Browser tab

A safe place to tie up.

Share image, 1200 × 630

CSS variables

:root {
  --mooring-primary: #395266;
  --mooring-secondary: #ccd0e0;
  --mooring-accent: #cba14d;
  --mooring-ink: #181f25;
  --mooring-paper: #f5f8f9;
  --mooring-font-display: 'Fraunces', serif;
  --mooring-font-body: 'Lora', serif;
}

Tailwind

// tailwind.config.js → theme.extend
{
  colors: {
    mooring: {
      primary: '#395266',
      secondary: '#ccd0e0',
      accent: '#cba14d',
      ink: '#181f25',
      paper: '#f5f8f9',
    },
  },
  fontFamily: {
    display: ['Fraunces', 'serif'],
    body: ['Lora', 'serif'],
  },
}

Design tokens (JSON)

{
  "name": "Mooring",
  "color": {
    "primary": {
      "hex": "#395266",
      "rgb": [
        57,
        82,
        102
      ],
      "name": "Cobalt"
    },
    "secondary": {
      "hex": "#ccd0e0",
      "rgb": [
        204,
        208,
        224
      ],
      "name": "Soft Indigo"
    },
    "accent": {
      "hex": "#cba14d",
      "rgb": [
        203,
        161,
        77
      ],
      "name": "Marigold"
    },
    "ink": {
      "hex": "#181f25",
      "rgb": [
        24,
        31,
        37
      ],
      "name": "Deep Cobalt"
    },
    "paper": {
      "hex": "#f5f8f9",
      "rgb": [
        245,
        248,
        249
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Fraunces",
      "weight": 700
    },
    "body": {
      "family": "Lora",
      "weight": 400
    }
  }
}

Make moor.ing yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

moor.ing transferred to your registrar
Logo files: SVG + PNG, light, dark and one-colour, plus app icon
This brand guide as a PDF with palette, type, voice and taglines
Design tokens for CSS, Tailwind and JSON
Escrow-protected transfer, usually within 48 hours

Logo studio

Brand story

Mooring

The Caregiver

Businesses this name could launch

Logo system

Clear space

Minimum size

Please don’t

Colour

Proportion

Tints of the primary

Accessible pairings

Typography

Voice & tone

Do

Don’t

Taglines

Applications

A safe place to tie up.

Digital kit

Make moor.ing yours

Names in the same spirit