Twelve starting points generated for On52. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
On52 runs year-long, 52-week challenges for savings, fitness and creativity. Each week deals a new card.
The name
On52
"On 52" — 52 weeks, 52 cards, or a street address. Numeric and versatile.
Name type
numeric
Length
4 characters
Market
Global
Brandability
6/10
Archetype
The Hero
Rises to the challenge. Values courage, mastery and grit.
Personality
motivatedfunsteady
Who it’s for
People building habits over a year.
Businesses this name could launch
52-week savings app
Deck of habit cards
Bar at No. 52
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.