BRND.INKDomains

One week at a time, 52 times.

For
52-week challenge platform
Market
Global
Length
4 letters
Status
Available

Logo studio

Twelve starting points generated for On52. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

On52 runs year-long, 52-week challenges for savings, fitness and creativity. Each week deals a new card.

The name

On52

"On 52" — 52 weeks, 52 cards, or a street address. Numeric and versatile.

Name type
numeric
Length
4 characters
Market
Global
Brandability
6/10
Archetype

The Hero

Rises to the challenge. Values courage, mastery and grit.

Personality
motivatedfunsteady
Who it’s for

People building habits over a year.

Businesses this name could launch

52-week savings app

Deck of habit cards

Bar at No. 52

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryEmberLogo, key actions, brand moments
SecondaryLagoonSurfaces, illustrations, highlights
AccentCitronSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperCreamBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa17.0:1AAA
Aa3.7:1AA Large
Aa10.0:1AAA
Aa3.7:1AA Large
Aa16.3:1AAA
Aa17.0:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Sora
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Wide, confident and built for screens.
Text, DM Sans
Aa

On52 runs year-long, 52-week challenges for savings, fitness and creativity. Each week deals a new card. People building habits over a year.

Low-contrast geometric for friendly UI.
Display64px

One week at a time, 52 times.

H144px

On52

H230px

A year of small wins.

H322px

52-week challenge platform

Body17px

Week 18: Walk one new street. Card drawn.

Caption13px

on52.com · Global

Voice & tone

On52 speaks like a motivated, fun, steady hero.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be motivating
  • Use numbers
  • Celebrate streaks

Don’t

  • Guilt-trip
  • Overload
“Week 18: Walk one new street. Card drawn.”

Taglines

Applications

How On52 looks in the wild: the essentials, plus touchpoints picked for community & lifestyle.

Your NameFounder
hello@on52.comon52.com
Business cards, 85 × 55 mm
https://on52.com

One week at a time, 52 times.

On52 runs year-long, 52-week challenges for savings, fitness and creativity. Each week deals a new card.

Start freeSee how it works
Website hero
Social profile
On52
App icon
Merch tee
Welcome backA year of small wins.
52-week savings app
Deck of habit cards
Bar at No. 52
Continue
App screen
on52.com
Shopping bag

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
On52, One week at a time, 52 times.
Browser tab

One week at a time, 52 times.

Share image, 1200 × 630
CSS variables
:root {
  --on52-primary: #f4310a;
  --on52-secondary: #39d0ef;
  --on52-accent: #f9fa38;
  --on52-ink: #20110e;
  --on52-paper: #faf6f5;
  --on52-font-display: 'Sora', sans-serif;
  --on52-font-body: 'DM Sans', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    on52: {
      primary: '#f4310a',
      secondary: '#39d0ef',
      accent: '#f9fa38',
      ink: '#20110e',
      paper: '#faf6f5',
    },
  },
  fontFamily: {
    display: ['Sora', 'sans-serif'],
    body: ['DM Sans', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "On52",
  "color": {
    "primary": {
      "hex": "#f4310a",
      "rgb": [
        244,
        49,
        10
      ],
      "name": "Ember"
    },
    "secondary": {
      "hex": "#39d0ef",
      "rgb": [
        57,
        208,
        239
      ],
      "name": "Lagoon"
    },
    "accent": {
      "hex": "#f9fa38",
      "rgb": [
        249,
        250,
        56
      ],
      "name": "Citron"
    },
    "ink": {
      "hex": "#20110e",
      "rgb": [
        32,
        17,
        14
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#faf6f5",
      "rgb": [
        250,
        246,
        245
      ],
      "name": "Cream"
    }
  },
  "font": {
    "display": {
      "family": "Sora",
      "weight": 700
    },
    "body": {
      "family": "DM Sans",
      "weight": 400
    }
  }
}

Make on52.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • on52.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours