Twelve starting points generated for OutsideA. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
OutsideA sells lightweight outdoor gear and organizes beginner adventures. Get outside more.
The name
OutsideA
"Outside a" — or "outside idea"; feels like "Outsider". Outdoors brand.
Name type
compound
Length
8 characters
Market
Global
Brandability
4/10
Archetype
The Explorer
Goes further. Values freedom, discovery and authenticity.
Personality
adventurousfreerugged
Who it’s for
Urban beginners getting into the outdoors.
Businesses this name could launch
Outdoor gear shop
Beginner hiking clubs
Outdoor education
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.