BRND.INKDomains

Walks, tracked.

For
Pet walker & sitter app
Market
Global
Length
5 letters
Status
Available

Logo studio

Twelve starting points generated for Pawtr. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Pawtr connects pet owners with vetted walkers and sitters with GPS-tracked walks. Photos after every visit.

The name

Pawtr

"Paw" + "-tr" (pawtrol, potter, or pawn-trader). Startup-style pet tech.

Name type
invented
Length
5 characters
Market
Global
Brandability
5/10
Archetype

The Caregiver

Protects and nurtures. Values service, empathy and generosity.

Personality
friendlyreliablemodern
Who it’s for

Busy pet owners.

Businesses this name could launch

Dog walking app

Pet GPS tag

Pet sitter training

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryDeep SaffronLogo, key actions, brand moments
SecondaryMistSurfaces, illustrations, highlights
AccentTealSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa16.7:1AAA
Aa10.1:1AAA
Aa13.2:1AAA
Aa10.1:1AAA
Aa10.3:1AAA
Aa16.7:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Instrument Serif
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Condensed editorial serif with poise.
Text, Inter
Aa

Pawtr connects pet owners with vetted walkers and sitters with GPS-tracked walks. Photos after every visit. Busy pet owners.

The workhorse UI sans.
Display64px

Walks, tracked.

H144px

Pawtr

H230px

Every paw, accounted for.

H322px

Pet walker & sitter app

Body17px

Biscuit walked 3.2km and sniffed 47 things.

Caption13px

pawtr.com · Global

Voice & tone

Pawtr speaks like a friendly, reliable, modern caregiver.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be friendly
  • Reassure
  • Keep it short

Don’t

  • Be clinical
  • Fearmonger
“Biscuit walked 3.2km and sniffed 47 things.”

Taglines

Applications

How Pawtr looks in the wild: the essentials, plus touchpoints picked for pets & animals.

Your NameFounder
hello@pawtr.compawtr.com
Business cards, 85 × 55 mm
https://pawtr.com

Walks, tracked.

Pawtr connects pet owners with vetted walkers and sitters with GPS-tracked walks. Photos after every visit.

Start freeSee how it works
Website hero
Social profile
Pawtr
App icon
pawtr.com
Shopping bag
Walks, tracked.
Shipping box
Merch tee

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Pawtr, Walks, tracked.
Browser tab

Walks, tracked.

Share image, 1200 × 630
CSS variables
:root {
  --pawtr-primary: #503a2d;
  --pawtr-secondary: #e4dfdd;
  --pawtr-accent: #36dbe2;
  --pawtr-ink: #1d1916;
  --pawtr-paper: #fafaf9;
  --pawtr-font-display: 'Instrument Serif', serif;
  --pawtr-font-body: 'Inter', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    pawtr: {
      primary: '#503a2d',
      secondary: '#e4dfdd',
      accent: '#36dbe2',
      ink: '#1d1916',
      paper: '#fafaf9',
    },
  },
  fontFamily: {
    display: ['Instrument Serif', 'serif'],
    body: ['Inter', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "Pawtr",
  "color": {
    "primary": {
      "hex": "#503a2d",
      "rgb": [
        80,
        58,
        45
      ],
      "name": "Deep Saffron"
    },
    "secondary": {
      "hex": "#e4dfdd",
      "rgb": [
        228,
        223,
        221
      ],
      "name": "Mist"
    },
    "accent": {
      "hex": "#36dbe2",
      "rgb": [
        54,
        219,
        226
      ],
      "name": "Teal"
    },
    "ink": {
      "hex": "#1d1916",
      "rgb": [
        29,
        25,
        22
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#fafaf9",
      "rgb": [
        250,
        250,
        249
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Instrument Serif",
      "weight": 400
    },
    "body": {
      "family": "Inter",
      "weight": 400
    }
  }
}

Make pawtr.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • pawtr.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours