BRND.INKDomains

Dress prupr.

For
Classic British menswear
Market
UK & Europe
Length
5 letters
Status
Available

Logo studio

Twelve starting points generated for Prupr. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Prupr makes well-cut menswear essentials: shirts, chinos and coats that fit properly from day one. Made in small runs with honest fabrics.

The name

Prupr

'Proper' compressed into five letters, British slang for genuine and quality. Distinctive for menswear done right.

Name type
invented
Length
5 characters
Market
UK & Europe
Brandability
5/10
Archetype

The Ruler

Leads with authority. Values control, stability and excellence.

Personality
dapperconfidentunderstated
Who it’s for

Men who want timeless clothes without fuss.

Businesses this name could launch

Made-to-measure shirts online

Capsule wardrobe for professionals

Repairs-for-life outerwear

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryCobaltLogo, key actions, brand moments
SecondarySoft IndigoSurfaces, illustrations, highlights
AccentMarigoldSparingly: badges, links, the dot
InkDeep CobaltText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa15.8:1AAA
Aa6.8:1AA
Aa10.8:1AAA
Aa6.8:1AA
Aa7.0:1AAA
Aa15.8:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Instrument Serif
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Condensed editorial serif with poise.
Text, Lora
Aa

Prupr makes well-cut menswear essentials: shirts, chinos and coats that fit properly from day one. Made in small runs with honest fabrics. Men who want timeless clothes without fuss.

Calligraphic serif for long reads.
Display64px

Dress prupr.

H144px

Prupr

H230px

Proper clothes, proper fit.

H322px

Classic British menswear

Body17px

Not a trend. A shirt that fits. Properly.

Caption13px

prupr.com · UK & Europe

Voice & tone

Prupr speaks like a dapper, confident, understated ruler.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be understated
  • Use British wit
  • Talk fit and fabric

Don’t

  • Shout discounts
  • Chase trends
“Not a trend. A shirt that fits. Properly.”

Taglines

Applications

How Prupr looks in the wild: the essentials, plus touchpoints picked for fashion & apparel.

Your NameFounder
hello@prupr.comprupr.com
Business cards, 85 × 55 mm
https://prupr.com

Dress prupr.

Prupr makes well-cut menswear essentials: shirts, chinos and coats that fit properly from day one. Made in small runs with honest fabrics.

Start freeSee how it works
Website hero
Social profile
Prupr
App icon
Merch tee
prupr.com
Shopping bag
Storefront

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Prupr, Dress prupr.
Browser tab

Dress prupr.

Share image, 1200 × 630
CSS variables
:root {
  --prupr-primary: #3f577d;
  --prupr-secondary: #cccde0;
  --prupr-accent: #cba14d;
  --prupr-ink: #181d25;
  --prupr-paper: #f5f7f9;
  --prupr-font-display: 'Instrument Serif', serif;
  --prupr-font-body: 'Lora', serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    prupr: {
      primary: '#3f577d',
      secondary: '#cccde0',
      accent: '#cba14d',
      ink: '#181d25',
      paper: '#f5f7f9',
    },
  },
  fontFamily: {
    display: ['Instrument Serif', 'serif'],
    body: ['Lora', 'serif'],
  },
}
Design tokens (JSON)
{
  "name": "Prupr",
  "color": {
    "primary": {
      "hex": "#3f577d",
      "rgb": [
        63,
        87,
        125
      ],
      "name": "Cobalt"
    },
    "secondary": {
      "hex": "#cccde0",
      "rgb": [
        204,
        205,
        224
      ],
      "name": "Soft Indigo"
    },
    "accent": {
      "hex": "#cba14d",
      "rgb": [
        203,
        161,
        77
      ],
      "name": "Marigold"
    },
    "ink": {
      "hex": "#181d25",
      "rgb": [
        24,
        29,
        37
      ],
      "name": "Deep Cobalt"
    },
    "paper": {
      "hex": "#f5f7f9",
      "rgb": [
        245,
        247,
        249
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Instrument Serif",
      "weight": 400
    },
    "body": {
      "family": "Lora",
      "weight": 400
    }
  }
}

Make prupr.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • prupr.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours