BRND.INKDomains

Liquidity before the IPO.

For
Pre-IPO secondary share exchange
Market
Global
Length
10 letters
Status
Available

Logo studio

Twelve starting points generated for SecondaryX. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

SecondaryX lets employees and early investors sell private company shares to vetted buyers. Pricing data brings transparency to private markets.

The name

SecondaryX

Secondary market + exchange (X). Fits pre-IPO share trading.

Name type
compound
Length
10 characters
Market
Global
Brandability
6/10
Archetype

The Ruler

Leads with authority. Values control, stability and excellence.

Personality
sophisticatedtrustedsharp
Who it’s for

Startup employees, angels and accredited investors.

Businesses this name could launch

Pre-IPO share marketplace

ESOP liquidity programmes

Private market price data

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryIndigoLogo, key actions, brand moments
SecondaryVioletSurfaces, illustrations, highlights
AccentMarigoldSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa18.4:1AAA
Aa5.7:1AA
Aa4.6:1AA
Aa5.7:1AA
Aa10.2:1AAA
Aa18.4:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Chakra Petch
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Angular techno sans with gaming energy.
Text, Inter
Aa

SecondaryX lets employees and early investors sell private company shares to vetted buyers. Pricing data brings transparency to private markets. Startup employees, angels and accredited investors.

The workhorse UI sans.
Display64px

Liquidity before the IPO.

H144px

SecondaryX

H230px

Trade private shares.

H322px

Pre-IPO secondary share exchange

Body17px

14 bids on your ESOPs. Median at 1.2x last round.

Caption13px

secondaryx.com · Global

Voice & tone

SecondaryX speaks like a sophisticated, trusted, sharp ruler.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be precise
  • Disclose risks
  • Sound expert

Don’t

  • Hype
  • Ignore regulation
“14 bids on your ESOPs. Median at 1.2x last round.”

Taglines

Applications

How SecondaryX looks in the wild: the essentials, plus touchpoints picked for fintech & money.

Your NameFounder
hello@secondaryx.comsecondaryx.com
Business cards, 85 × 55 mm
https://secondaryx.com

Liquidity before the IPO.

SecondaryX lets employees and early investors sell private company shares to vetted buyers. Pricing data brings transparency to private markets.

Start freeSee how it works
Website hero
Social profile
SecondaryX
App icon
Welcome backTrade private shares.
Pre-IPO share marketplace
ESOP liquidity programmes
Private market price data
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
SecondaryX, Liquidity before the IPO.
Browser tab

Liquidity before the IPO.

Share image, 1200 × 630
CSS variables
:root {
  --secondaryx-primary: #2b4ff1;
  --secondaryx-secondary: #a051f6;
  --secondaryx-accent: #f9ad1f;
  --secondaryx-ink: #0b0c1e;
  --secondaryx-paper: #f9f9fb;
  --secondaryx-font-display: 'Chakra Petch', sans-serif;
  --secondaryx-font-body: 'Inter', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    secondaryx: {
      primary: '#2b4ff1',
      secondary: '#a051f6',
      accent: '#f9ad1f',
      ink: '#0b0c1e',
      paper: '#f9f9fb',
    },
  },
  fontFamily: {
    display: ['Chakra Petch', 'sans-serif'],
    body: ['Inter', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "SecondaryX",
  "color": {
    "primary": {
      "hex": "#2b4ff1",
      "rgb": [
        43,
        79,
        241
      ],
      "name": "Indigo"
    },
    "secondary": {
      "hex": "#a051f6",
      "rgb": [
        160,
        81,
        246
      ],
      "name": "Violet"
    },
    "accent": {
      "hex": "#f9ad1f",
      "rgb": [
        249,
        173,
        31
      ],
      "name": "Marigold"
    },
    "ink": {
      "hex": "#0b0c1e",
      "rgb": [
        11,
        12,
        30
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f9f9fb",
      "rgb": [
        249,
        249,
        251
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Chakra Petch",
      "weight": 700
    },
    "body": {
      "family": "Inter",
      "weight": 400
    }
  }
}

Make secondaryx.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • secondaryx.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours