Twelve starting points generated for SecondaryX. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
SecondaryX lets employees and early investors sell private company shares to vetted buyers. Pricing data brings transparency to private markets.
SecondaryX lets employees and early investors sell private company shares to vetted buyers. Pricing data brings transparency to private markets. Startup employees, angels and accredited investors.
The workhorse UI sans.
Display64px
Liquidity before the IPO.
H144px
SecondaryX
H230px
Trade private shares.
H322px
Pre-IPO secondary share exchange
Body17px
14 bids on your ESOPs. Median at 1.2x last round.
Caption13px
secondaryx.com · Global
Voice & tone
SecondaryX speaks like a sophisticated, trusted, sharp ruler.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be precise
Disclose risks
Sound expert
Don’t
Hype
Ignore regulation
“14 bids on your ESOPs. Median at 1.2x last round.”
Taglines
Applications
How SecondaryX looks in the wild: the essentials, plus touchpoints picked for fintech & money.
Your NameFounder
hello@secondaryx.comsecondaryx.com
Business cards, 85 × 55 mm
https://secondaryx.com
Liquidity before the IPO.
SecondaryX lets employees and early investors sell private company shares to vetted buyers. Pricing data brings transparency to private markets.
Start freeSee how it works
Website hero
SecondaryX@secondaryx
Liquidity before the IPO.
14 bids on your ESOPs. Median at 1.2x last round.
Social profile
SecondaryX
App icon
Welcome backTrade private shares.
Pre-IPO share marketplace
ESOP liquidity programmes
Private market price data
Continue
App screen
Stickers & badges
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.