Twelve starting points generated for SinTimes. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
SinTimes is a digital magazine on nightlife, bars and late-night culture with reviews and city guides. Fearless and funny.
The name
SinTimes
'Sin' + Times, like a newspaper of decadence. Also readable as Singapore Times. Fits nightlife media.
Name type
compound
Length
8 characters
Market
Global
Brandability
5/10
Archetype
The Outlaw
Breaks the rules that deserve breaking. Values disruption and liberation.
Personality
wittynocturnalbold
Who it’s for
Urban adults who love going out.
Businesses this name could launch
Nightlife magazine
Bar review guide
Late-night city newsletter
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.
SinTimes is a digital magazine on nightlife, bars and late-night culture with reviews and city guides. Fearless and funny. Urban adults who love going out.
Slightly wide grotesk with print roots.
Display64px
News from after midnight.
H144px
SinTimes
H230px
The city, after dark.
H322px
Nightlife and culture magazine
Body17px
Five bars still pouring at 3 am. We tested all five.
Caption13px
sintimes.com · Global
Voice & tone
SinTimes speaks like a witty, nocturnal, bold outlaw.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be witty
Be honest
Use night imagery
Don’t
Be crude
Glorify excess
“Five bars still pouring at 3 am. We tested all five.”
Taglines
Applications
How SinTimes looks in the wild: the essentials, plus touchpoints picked for media & entertainment.
Your NameFounder
hello@sintimes.comsintimes.com
Business cards, 85 × 55 mm
https://sintimes.com
News from after midnight.
SinTimes is a digital magazine on nightlife, bars and late-night culture with reviews and city guides. Fearless and funny.
Start freeSee how it works
Website hero
SinTimes@sintimes
News from after midnight.
Five bars still pouring at 3 am. We tested all five.
Social profile
SinTimes
App icon
Welcome backThe city, after dark.
Nightlife magazine
Bar review guide
Late-night city newsletter
Continue
App screen
Merch tee
Stickers & badges
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.