Twelve starting points generated for Styff. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Styff makes structured streetwear: heavyweight tees, boxy jackets and stiff-collared shirts. Silhouettes that hold.
The name
Styff
Stuff + style: a stiff-collared, strong look, with 'style' inside. Fits streetwear.
Name type
invented
Length
5 characters
Market
Global
Brandability
5/10
Archetype
The Outlaw
Breaks the rules that deserve breaking. Values disruption and liberation.
Personality
boldstructuredstreet
Who it’s for
Style-forward young men and women.
Businesses this name could launch
Heavyweight tee label
Boxy jacket drops
Streetwear collabs
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.