Twelve starting points generated for Tarless. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Tarless is a quit-smoking app with coaching, craving tools and progress tracking. Each smoke-free day adds up.
The name
Tarless
Tar + less: no tar. Fits quit-smoking help.
Name type
compound
Length
7 characters
Market
Global
Brandability
6/10
Archetype
The Hero
Rises to the challenge. Values courage, mastery and grit.
Personality
supportivehonesthopeful
Who it’s for
Smokers ready to quit.
Businesses this name could launch
Quit-smoking app
Corporate cessation programmes
Craving support line
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.