BRND.INKDomains

All the news fit to gossip.

For
Hyperlocal news site
Market
US
Length
7 letters
Status
Available

Logo studio

Twelve starting points generated for TownRag. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

TownRag is a hyperlocal news platform where community reporters cover councils, schools and new openings. Local ads and memberships fund it.

The name

TownRag

Self-deprecating slang for a small local newspaper ('rag'), perfect for hyperlocal news.

Name type
compound
Length
7 characters
Market
US
Brandability
6/10
Archetype

The Everyman

Belongs everywhere. Values honesty, comfort and common sense.

Personality
wittylocalcandid
Who it’s for

Residents who care about local happenings.

Businesses this name could launch

Hyperlocal news app

Community newsletter platform

Local events listing

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimarySaffronLogo, key actions, brand moments
SecondaryTealSurfaces, illustrations, highlights
AccentLimeSparingly: badges, links, the dot
InkDeep EmberText, outlines, dark mode
PaperSoft MarigoldBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa13.3:1AAA
Aa2.9:1Fail
Aa4.4:1AA Large
Aa2.9:1Fail
Aa11.7:1AAA
Aa13.3:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Righteous
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Deco-flavoured rounded display.
Text, Source Serif 4
Aa

TownRag is a hyperlocal news platform where community reporters cover councils, schools and new openings. Local ads and memberships fund it. Residents who care about local happenings.

Crisp text serif from Adobe.
Display64px

All the news fit to gossip.

H144px

TownRag

H230px

Your town, unfiltered

H322px

Hyperlocal news site

Body17px

The new bakery on Main opens Friday. Yes, croissants.

Caption13px

townrag.com · US

Voice & tone

TownRag speaks like a witty, local, candid everyman.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be witty but factual
  • Be local and specific
  • Stay fair

Don’t

  • Spread rumours
  • Take sides
“The new bakery on Main opens Friday. Yes, croissants.”

Taglines

Applications

How TownRag looks in the wild: the essentials, plus touchpoints picked for media & entertainment.

Your NameFounder
hello@townrag.comtownrag.com
Business cards, 85 × 55 mm
https://townrag.com

All the news fit to gossip.

TownRag is a hyperlocal news platform where community reporters cover councils, schools and new openings. Local ads and memberships fund it.

Start freeSee how it works
Website hero
Social profile
TownRag
App icon
Welcome backYour town, unfiltered
Hyperlocal news app
Community newsletter platform
Local events listing
Continue
App screen
Merch tee
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
TownRag, All the news fit to gossip.
Browser tab

All the news fit to gossip.

Share image, 1200 × 630
CSS variables
:root {
  --townrag-primary: #c27d2a;
  --townrag-secondary: #3b979b;
  --townrag-accent: #cef04c;
  --townrag-ink: #32221b;
  --townrag-paper: #f7efde;
  --townrag-font-display: 'Righteous', sans-serif;
  --townrag-font-body: 'Source Serif 4', serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    townrag: {
      primary: '#c27d2a',
      secondary: '#3b979b',
      accent: '#cef04c',
      ink: '#32221b',
      paper: '#f7efde',
    },
  },
  fontFamily: {
    display: ['Righteous', 'sans-serif'],
    body: ['Source Serif 4', 'serif'],
  },
}
Design tokens (JSON)
{
  "name": "TownRag",
  "color": {
    "primary": {
      "hex": "#c27d2a",
      "rgb": [
        194,
        125,
        42
      ],
      "name": "Saffron"
    },
    "secondary": {
      "hex": "#3b979b",
      "rgb": [
        59,
        151,
        155
      ],
      "name": "Teal"
    },
    "accent": {
      "hex": "#cef04c",
      "rgb": [
        206,
        240,
        76
      ],
      "name": "Lime"
    },
    "ink": {
      "hex": "#32221b",
      "rgb": [
        50,
        34,
        27
      ],
      "name": "Deep Ember"
    },
    "paper": {
      "hex": "#f7efde",
      "rgb": [
        247,
        239,
        222
      ],
      "name": "Soft Marigold"
    }
  },
  "font": {
    "display": {
      "family": "Righteous",
      "weight": 400
    },
    "body": {
      "family": "Source Serif 4",
      "weight": 400
    }
  }
}

Make townrag.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • townrag.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours