Twelve starting points generated for TrueFR. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
TrueFR is a review app where only verified purchasers post short video takes. Brands can't pay to hide them.
The name
TrueFR
Gen Z slang 'true fr' (for real), signalling authenticity.
Name type
phrase
Length
6 characters
Market
Global
Brandability
5/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
authenticcasualbold
Who it’s for
Gen Z shoppers who distrust ads.
Businesses this name could launch
Verified video review app
Gen Z news app
Authentic dating app
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.