BRND.INKDomains

No cap. TrueFR.

For
Authentic review & social app
Market
Global
Length
6 letters
Status
Available

Logo studio

Twelve starting points generated for TrueFR. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

TrueFR is a review app where only verified purchasers post short video takes. Brands can't pay to hide them.

The name

TrueFR

Gen Z slang 'true fr' (for real), signalling authenticity.

Name type
phrase
Length
6 characters
Market
Global
Brandability
5/10
Archetype

The Everyman

Belongs everywhere. Values honesty, comfort and common sense.

Personality
authenticcasualbold
Who it’s for

Gen Z shoppers who distrust ads.

Businesses this name could launch

Verified video review app

Gen Z news app

Authentic dating app

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryOrchidLogo, key actions, brand moments
SecondaryInkSurfaces, illustrations, highlights
AccentLimeSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa18.1:1AAA
Aa4.3:1AA Large
Aa1.1:1Fail
Aa4.3:1AA Large
Aa16.8:1AAA
Aa18.1:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Chakra Petch
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Angular techno sans with gaming energy.
Text, Work Sans
Aa

TrueFR is a review app where only verified purchasers post short video takes. Brands can't pay to hide them. Gen Z shoppers who distrust ads.

Slightly wide grotesk with print roots.
Display64px

No cap. TrueFR.

H144px

TrueFR

H230px

Real takes only

H322px

Authentic review & social app

Body17px

Bought it. Hated it. Here's why.

Caption13px

truefr.com · Global

Voice & tone

TrueFR speaks like a authentic, casual, bold everyman.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Use Gen Z slang lightly
  • Be real
  • Keep it short

Don’t

  • Sound corporate
  • Fake hype
“Bought it. Hated it. Here's why.”

Taglines

Applications

How TrueFR looks in the wild: the essentials, plus touchpoints picked for media & entertainment.

Your NameFounder
hello@truefr.comtruefr.com
Business cards, 85 × 55 mm
https://truefr.com

No cap. TrueFR.

TrueFR is a review app where only verified purchasers post short video takes. Brands can't pay to hide them.

Start freeSee how it works
Website hero
Social profile
TrueFR
App icon
Welcome backReal takes only
Verified video review app
Gen Z news app
Authentic dating app
Continue
App screen
Merch tee
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
TrueFR, No cap. TrueFR.
Browser tab

No cap. TrueFR.

Share image, 1200 × 630
CSS variables
:root {
  --truefr-primary: #b80fff;
  --truefr-secondary: #171717;
  --truefr-accent: #d5ff33;
  --truefr-ink: #0d0d0d;
  --truefr-paper: #f7f7f7;
  --truefr-font-display: 'Chakra Petch', sans-serif;
  --truefr-font-body: 'Work Sans', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    truefr: {
      primary: '#b80fff',
      secondary: '#171717',
      accent: '#d5ff33',
      ink: '#0d0d0d',
      paper: '#f7f7f7',
    },
  },
  fontFamily: {
    display: ['Chakra Petch', 'sans-serif'],
    body: ['Work Sans', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "TrueFR",
  "color": {
    "primary": {
      "hex": "#b80fff",
      "rgb": [
        184,
        15,
        255
      ],
      "name": "Orchid"
    },
    "secondary": {
      "hex": "#171717",
      "rgb": [
        23,
        23,
        23
      ],
      "name": "Ink"
    },
    "accent": {
      "hex": "#d5ff33",
      "rgb": [
        213,
        255,
        51
      ],
      "name": "Lime"
    },
    "ink": {
      "hex": "#0d0d0d",
      "rgb": [
        13,
        13,
        13
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f7f7f7",
      "rgb": [
        247,
        247,
        247
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Chakra Petch",
      "weight": 700
    },
    "body": {
      "family": "Work Sans",
      "weight": 400
    }
  }
}

Make truefr.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • truefr.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours