Twelve starting points generated for Unsurpass. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Unsurpass is a performance consultancy that benchmarks firms against industry leaders. It then implements improvement sprints.
The name
Unsurpass
From 'unsurpassed', meaning unbeatable; aspirational and premium.
Name type
invented
Length
9 characters
Market
Global
Brandability
5/10
Archetype
The Ruler
Leads with authority. Values control, stability and excellence.
Personality
excellentambitiouspremium
Who it’s for
Mid-size companies aiming to lead their category.
Businesses this name could launch
Performance benchmarking consultancy
Premium fitness coaching
Luxury concierge
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.
Unsurpass is a performance consultancy that benchmarks firms against industry leaders. It then implements improvement sprints. Mid-size companies aiming to lead their category.
Crisp text serif from Adobe.
Display64px
Set the bar. Then pass it.
H144px
Unsurpass
H230px
Excellence, measured
H322px
Premium consultancy & benchmarking
Body17px
You're top 20%. Let's make it top 2.
Caption13px
unsurpass.com · Global
Voice & tone
Unsurpass speaks like a excellent, ambitious, premium ruler.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be confident
Use data
Be aspirational
Don’t
Overclaim
Be arrogant
“You're top 20%. Let's make it top 2.”
Taglines
Applications
How Unsurpass looks in the wild: the essentials, plus touchpoints picked for business services.
Your NameFounder
hello@unsurpass.comunsurpass.com
Business cards, 85 × 55 mm
https://unsurpass.com
Set the bar. Then pass it.
Unsurpass is a performance consultancy that benchmarks firms against industry leaders. It then implements improvement sprints.
Start freeSee how it works
Website hero
Unsurpass@unsurpass
Set the bar. Then pass it.
You're top 20%. Let's make it top 2.
Social profile
Unsurpass
App icon
Stickers & badges
Welcome backExcellence, measured
Performance benchmarking consultancy
Premium fitness coaching
Luxury concierge
Continue
App screen
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.