BRND.INKDomains

Set the bar. Then pass it.

For
Premium consultancy & benchmarking
Market
Global
Length
9 letters
Status
Available

Logo studio

Twelve starting points generated for Unsurpass. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Unsurpass is a performance consultancy that benchmarks firms against industry leaders. It then implements improvement sprints.

The name

Unsurpass

From 'unsurpassed', meaning unbeatable; aspirational and premium.

Name type
invented
Length
9 characters
Market
Global
Brandability
5/10
Archetype

The Ruler

Leads with authority. Values control, stability and excellence.

Personality
excellentambitiouspremium
Who it’s for

Mid-size companies aiming to lead their category.

Businesses this name could launch

Performance benchmarking consultancy

Premium fitness coaching

Luxury concierge

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryDeep MarigoldLogo, key actions, brand moments
SecondaryMarigoldSurfaces, illustrations, highlights
AccentMarigoldSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa17.1:1AAA
Aa10.6:1AAA
Aa2.7:1Fail
Aa10.6:1AAA
Aa8.5:1AAA
Aa17.1:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Instrument Serif
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Condensed editorial serif with poise.
Text, Source Serif 4
Aa

Unsurpass is a performance consultancy that benchmarks firms against industry leaders. It then implements improvement sprints. Mid-size companies aiming to lead their category.

Crisp text serif from Adobe.
Display64px

Set the bar. Then pass it.

H144px

Unsurpass

H230px

Excellence, measured

H322px

Premium consultancy & benchmarking

Body17px

You're top 20%. Let's make it top 2.

Caption13px

unsurpass.com · Global

Voice & tone

Unsurpass speaks like a excellent, ambitious, premium ruler.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be confident
  • Use data
  • Be aspirational

Don’t

  • Overclaim
  • Be arrogant
“You're top 20%. Let's make it top 2.”

Taglines

Applications

How Unsurpass looks in the wild: the essentials, plus touchpoints picked for business services.

Your NameFounder
hello@unsurpass.comunsurpass.com
Business cards, 85 × 55 mm
https://unsurpass.com

Set the bar. Then pass it.

Unsurpass is a performance consultancy that benchmarks firms against industry leaders. It then implements improvement sprints.

Start freeSee how it works
Website hero
Social profile
Unsurpass
App icon
Stickers & badges
Welcome backExcellence, measured
Performance benchmarking consultancy
Premium fitness coaching
Luxury concierge
Continue
App screen

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Unsurpass, Set the bar. Then pass it.
Browser tab

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Share image, 1200 × 630
CSS variables
:root {
  --unsurpass-primary: #42391b;
  --unsurpass-secondary: #605a43;
  --unsurpass-accent: #d4ab49;
  --unsurpass-ink: #15140e;
  --unsurpass-paper: #f8f6f2;
  --unsurpass-font-display: 'Instrument Serif', serif;
  --unsurpass-font-body: 'Source Serif 4', serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    unsurpass: {
      primary: '#42391b',
      secondary: '#605a43',
      accent: '#d4ab49',
      ink: '#15140e',
      paper: '#f8f6f2',
    },
  },
  fontFamily: {
    display: ['Instrument Serif', 'serif'],
    body: ['Source Serif 4', 'serif'],
  },
}
Design tokens (JSON)
{
  "name": "Unsurpass",
  "color": {
    "primary": {
      "hex": "#42391b",
      "rgb": [
        66,
        57,
        27
      ],
      "name": "Deep Marigold"
    },
    "secondary": {
      "hex": "#605a43",
      "rgb": [
        96,
        90,
        67
      ],
      "name": "Marigold"
    },
    "accent": {
      "hex": "#d4ab49",
      "rgb": [
        212,
        171,
        73
      ],
      "name": "Marigold"
    },
    "ink": {
      "hex": "#15140e",
      "rgb": [
        21,
        20,
        14
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f8f6f2",
      "rgb": [
        248,
        246,
        242
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Instrument Serif",
      "weight": 400
    },
    "body": {
      "family": "Source Serif 4",
      "weight": 400
    }
  }
}

Make unsurpass.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • unsurpass.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours