Twelve starting points generated for Yakawa. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Yakawa sources Japanese green teas from riverside farms. Matcha and sencha subscriptions ship worldwide.
The name
Yakawa
Japanese-sounding (like a surname, 'river'), easy and pleasant.
Name type
invented
Length
6 characters
Market
Japan
Brandability
7/10
Archetype
The Innocent
Sees the good. Values simplicity, optimism and purity.
Personality
calmpurenatural
Who it’s for
Tea lovers worldwide.
Businesses this name could launch
Japanese tea subscription
Tea house café
Tea-ware shop
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.