Twelve starting points generated for Yoorup. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Yoorup sells Europe rail and hostel packages for young travellers. Groups and solo.
The name
Yoorup
Phonetic 'Europe'; 'you're up'.
Name type
invented
Length
6 characters
Market
UK & Europe
Brandability
6/10
Archetype
The Explorer
Goes further. Values freedom, discovery and authenticity.
Personality
funadventurousyouthful
Who it’s for
Young travellers.
Businesses this name could launch
Europe travel packages
Language learning
Student exchange
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.