Twelve starting points generated for Zippow. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Zippow is an on-demand courier for same-hour delivery. Comic-style brand.
The name
Zippow
'Zip' + 'pow' (comic-book sound).
Name type
invented
Length
6 characters
Market
Global
Brandability
7/10
Archetype
The Hero
Rises to the challenge. Values courage, mastery and grit.
Personality
fastpunchyfun
Who it’s for
Urban shoppers and small shops.
Businesses this name could launch
Same-hour courier
Comic shop
Energy drink
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.