Twelve starting points generated for Arlour. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Arlour is a boutique salon and beauty lounge with an intimate, parlour feel. Unhurried treatments in a beautiful room.
The name
Arlour
Blends "parlour" and "allure", also "ar" (art) plus "lour". Soft French feel.
Name type
invented
Length
6 characters
Market
UK & Europe
Brandability
6/10
Archetype
The Lover
Creates intimacy and delight. Values passion, beauty and connection.
Personality
chicinvitingrefined
Who it’s for
Women seeking premium, intimate salon experiences.
Businesses this name could launch
Boutique beauty salon
Salon-grade home care line
Bridal beauty lounge
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.
High-contrast transitional serif for premium brands.
Text, Source Serif 4
Aa
Arlour is a boutique salon and beauty lounge with an intimate, parlour feel. Unhurried treatments in a beautiful room. Women seeking premium, intimate salon experiences.
Crisp text serif from Adobe.
Display64px
The art of allure.
H144px
Arlour
H230px
Your parlour of polish
H322px
Boutique beauty parlour
Body17px
Tea, a soft chair and the best blow-dry of your month.
Caption13px
arlour.com · UK & Europe
Voice & tone
Arlour speaks like a chic, inviting, refined lover.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be refined
Use sensory words
Make it personal
Don’t
Rush
Push discounts
“Tea, a soft chair and the best blow-dry of your month.”
Taglines
Applications
How Arlour looks in the wild: the essentials, plus touchpoints picked for beauty & personal care.
Your NameFounder
hello@arlour.comarlour.com
Business cards, 85 × 55 mm
https://arlour.com
The art of allure.
Arlour is a boutique salon and beauty lounge with an intimate, parlour feel. Unhurried treatments in a beautiful room.
Start freeSee how it works
Website hero
Arlour@arlour
The art of allure.
Tea, a soft chair and the best blow-dry of your month.
Social profile
Arlour
App icon
Boutique beauty parlour
Bottle label
The art of allure.
Shipping box
arlour.com
Shopping bag
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.