Twelve starting points generated for Champion2. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Champion2 runs inclusive sports camps where every kid builds skills and confidence. Champions, too.
The name
Champion2
"Champion too" or "champion 2": everyone can be a champion.
Name type
compound
Length
9 characters
Market
Global
Brandability
5/10
Archetype
The Hero
Rises to the challenge. Values courage, mastery and grit.
Personality
motivatinginclusiveenergetic
Who it’s for
Parents of active kids.
Businesses this name could launch
Kids sports camps
Sports gear rental
Adaptive sports programme
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.