Twelve starting points generated for DirtGrip. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
DirtGrip makes trail shoes, gloves and tyres engineered for mud and loose terrain. Built for those who go off-road.
The name
DirtGrip
Grip on dirt: traction for trails, mud and off-road. Rugged and clear.
Name type
compound
Length
8 characters
Market
Global
Brandability
8/10
Archetype
The Explorer
Goes further. Values freedom, discovery and authenticity.
Personality
ruggedtoughadventurous
Who it’s for
Trail runners and mountain bikers.
Businesses this name could launch
Trail-running shoe brand
MTB tyre and glove line
Gardening grip gloves
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.