BRND.INKDomains

Every move counts. Every week.

For
Online & club chess league
Market
Global
Length
14 letters
Status
Available

Logo studio

Twelve starting points generated for The Chess League. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

The Chess League runs seasonal team-based chess leagues online and in local clubs, with standings and playoffs. Sponsors and premium coaching fund the prizes.

The name

The Chess League

A clear, authoritative phrase signaling organised chess competition.

Name type
phrase
Length
14 characters
Market
Global
Brandability
8/10
Archetype

The Ruler

Leads with authority. Values control, stability and excellence.

Personality
strategiccompetitiveauthoritative
Who it’s for

Club and online chess players who want structured competition.

Businesses this name could launch

Seasonal team chess league

School chess league management

Chess coaching marketplace

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryCobaltLogo, key actions, brand moments
SecondaryMarigoldSurfaces, illustrations, highlights
AccentVioletSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperCreamBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa17.1:1AAA
Aa4.6:1AA
Aa9.0:1AAA
Aa4.6:1AA
Aa3.6:1AA Large
Aa17.1:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Archivo Black
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Heavy grotesk that shouts on billboards.
Text, Inter
Aa

The Chess League runs seasonal team-based chess leagues online and in local clubs, with standings and playoffs. Sponsors and premium coaching fund the prizes. Club and online chess players who want structured competition.

The workhorse UI sans.
Display64px

Every move counts. Every week.

H144px

The Chess League

H230px

Clubs, ratings, glory

H322px

Online & club chess league

Body17px

Season 4 openings: pick your squad.

Caption13px

thechessleague.com · Global

Voice & tone

The Chess League speaks like a strategic, competitive, authoritative ruler.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Use sports-league language
  • Celebrate tactics
  • Be precise

Don’t

  • Be stuffy
  • Overcomplicate rules
“Season 4 openings: pick your squad.”

Taglines

Applications

How The Chess League looks in the wild: the essentials, plus touchpoints picked for games & sports.

Your NameFounder
hello@thechessleague.comthechessleague.com
Business cards, 85 × 55 mm
https://thechessleague.com

Every move counts. Every week.

The Chess League runs seasonal team-based chess leagues online and in local clubs, with standings and playoffs. Sponsors and premium coaching fund the prizes.

Start freeSee how it works
Website hero
Social profile
The Chess League
App icon
Merch tee
Welcome backClubs, ratings, glory
Seasonal team chess league
School chess league management
Chess coaching marketplace
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
The Chess League, Every move counts. Every week.
Browser tab

Every move counts. Every week.

Share image, 1200 × 630
CSS variables
:root {
  --the-chess-league-primary: #0d67f4;
  --the-chess-league-secondary: #efa839;
  --the-chess-league-accent: #8e38fa;
  --the-chess-league-ink: #0e1520;
  --the-chess-league-paper: #f5f7fa;
  --the-chess-league-font-display: 'Archivo Black', sans-serif;
  --the-chess-league-font-body: 'Inter', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    thechessleague: {
      primary: '#0d67f4',
      secondary: '#efa839',
      accent: '#8e38fa',
      ink: '#0e1520',
      paper: '#f5f7fa',
    },
  },
  fontFamily: {
    display: ['Archivo Black', 'sans-serif'],
    body: ['Inter', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "The Chess League",
  "color": {
    "primary": {
      "hex": "#0d67f4",
      "rgb": [
        13,
        103,
        244
      ],
      "name": "Cobalt"
    },
    "secondary": {
      "hex": "#efa839",
      "rgb": [
        239,
        168,
        57
      ],
      "name": "Marigold"
    },
    "accent": {
      "hex": "#8e38fa",
      "rgb": [
        142,
        56,
        250
      ],
      "name": "Violet"
    },
    "ink": {
      "hex": "#0e1520",
      "rgb": [
        14,
        21,
        32
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f5f7fa",
      "rgb": [
        245,
        247,
        250
      ],
      "name": "Cream"
    }
  },
  "font": {
    "display": {
      "family": "Archivo Black",
      "weight": 400
    },
    "body": {
      "family": "Inter",
      "weight": 400
    }
  }
}

Make thechessleague.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • thechessleague.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours