Twelve starting points generated for FatSub. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
FatSub serves massively loaded subs that need two hands and a nap after. Late-night legend status guaranteed.
The name
FatSub
A fat, overstuffed sub sandwich. Indulgent and memorable.
Name type
compound
Length
6 characters
Market
US
Brandability
7/10
Archetype
The Jester
Lightens the room. Values fun, wit and living in the moment.
Personality
indulgentcheekyhearty
Who it’s for
Hungry students and late-night eaters.
Businesses this name could launch
Loaded sub shop
Late-night delivery kitchen
Sub sauce line
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.