Twelve starting points generated for FudMud. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
FudMud bakes gooey chocolate mud cakes, fudgy brownies and molten jars delivered fresh. Messy is the point.
The name
FudMud
Rhyming 'fudge' and 'mud' (as in mud cake): gooey chocolate desserts. Fun to say.
Name type
compound
Length
6 characters
Market
Global
Brandability
7/10
Archetype
The Jester
Lightens the room. Values fun, wit and living in the moment.
Personality
gooeyindulgentplayful
Who it’s for
Chocolate lovers and gift buyers.
Businesses this name could launch
Mud cake delivery bakery
Brownie gift boxes
Dessert jar franchise
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.