BRND.INKDomains

Gourmet, made at home.

For
Gourmet meal kits & jaggery treats
Market
Global
Length
6 letters
Status
Available

Logo studio

Twelve starting points generated for Gurmer. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Gurmer delivers gourmet meal kits with chef recipes and a signature line of jaggery-sweetened desserts. It makes restaurant-level dinners achievable at home.

The name

Gurmer

A playful riff on 'gourmet' and 'gourmand'. In Punjabi/Hindi, 'gur' is jaggery, adding a sweet desi twist.

Name type
invented
Length
6 characters
Market
Global
Brandability
6/10
Archetype

The Lover

Creates intimacy and delight. Values passion, beauty and connection.

Personality
indulgentwarmcrafty
Who it’s for

Food-loving couples who want special dinners at home.

Businesses this name could launch

Gourmet meal kit subscription

Jaggery dessert range

Online chef cooking classes

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimarySaffronLogo, key actions, brand moments
SecondarySoft MarigoldSurfaces, illustrations, highlights
AccentMarigoldSparingly: badges, links, the dot
InkDeep SaffronText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa15.5:1AAA
Aa7.7:1AAA
Aa12.0:1AAA
Aa7.7:1AAA
Aa6.9:1AA
Aa15.5:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Fraunces
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Soft “wonky” old-style serif full of warmth.
Text, Source Serif 4
Aa

Gurmer delivers gourmet meal kits with chef recipes and a signature line of jaggery-sweetened desserts. It makes restaurant-level dinners achievable at home. Food-loving couples who want special dinners at home.

Crisp text serif from Adobe.
Display64px

Gourmet, made at home.

H144px

Gurmer

H230px

Cook like a chef tonight

H322px

Gourmet meal kits & jaggery treats

Body17px

Seared, sauced and plated in 25 minutes.

Caption13px

gurmer.com · Global

Voice & tone

Gurmer speaks like a indulgent, warm, crafty lover.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Use rich taste words
  • Be generous and warm
  • Give chef tips

Don’t

  • Be snobby
  • Use complex jargon
“Seared, sauced and plated in 25 minutes.”

Taglines

Applications

How Gurmer looks in the wild: the essentials, plus touchpoints picked for food & dining.

Your NameFounder
hello@gurmer.comgurmer.com
Business cards, 85 × 55 mm
https://gurmer.com

Gourmet, made at home.

Gurmer delivers gourmet meal kits with chef recipes and a signature line of jaggery-sweetened desserts. It makes restaurant-level dinners achievable at home.

Start freeSee how it works
Website hero
Social profile
Gurmer
App icon
Menu card
Gourmet, made at home.
Shipping box
Storefront

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Gurmer, Gourmet, made at home.
Browser tab

Gourmet, made at home.

Share image, 1200 × 630
CSS variables
:root {
  --gurmer-primary: #6d462d;
  --gurmer-secondary: #e0dbcc;
  --gurmer-accent: #cba14d;
  --gurmer-ink: #251d18;
  --gurmer-paper: #f9f7f5;
  --gurmer-font-display: 'Fraunces', serif;
  --gurmer-font-body: 'Source Serif 4', serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    gurmer: {
      primary: '#6d462d',
      secondary: '#e0dbcc',
      accent: '#cba14d',
      ink: '#251d18',
      paper: '#f9f7f5',
    },
  },
  fontFamily: {
    display: ['Fraunces', 'serif'],
    body: ['Source Serif 4', 'serif'],
  },
}
Design tokens (JSON)
{
  "name": "Gurmer",
  "color": {
    "primary": {
      "hex": "#6d462d",
      "rgb": [
        109,
        70,
        45
      ],
      "name": "Saffron"
    },
    "secondary": {
      "hex": "#e0dbcc",
      "rgb": [
        224,
        219,
        204
      ],
      "name": "Soft Marigold"
    },
    "accent": {
      "hex": "#cba14d",
      "rgb": [
        203,
        161,
        77
      ],
      "name": "Marigold"
    },
    "ink": {
      "hex": "#251d18",
      "rgb": [
        37,
        29,
        24
      ],
      "name": "Deep Saffron"
    },
    "paper": {
      "hex": "#f9f7f5",
      "rgb": [
        249,
        247,
        245
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Fraunces",
      "weight": 700
    },
    "body": {
      "family": "Source Serif 4",
      "weight": 400
    }
  }
}

Make gurmer.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • gurmer.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours