Twelve starting points generated for YumFoo. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
YumFoo is an Asian fusion delivery brand with bao and bowls. Kitchen kits too.
The name
YumFoo
'Yum food' clipped, or 'kung foo'.
Name type
compound
Length
6 characters
Market
Global
Brandability
6/10
Archetype
The Jester
Lightens the room. Values fun, wit and living in the moment.
Personality
funtastyplayful
Who it’s for
Food delivery fans.
Businesses this name could launch
Asian fusion delivery
Meal kits
Food blog
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.