BRND.INKDomains

It's gin o'clock.

For
Gin bar & craft gin
Market
UK & Europe
Length
6 letters
Status
Available

Logo studio

Twelve starting points generated for It's Gin. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

It's Gin is a gin bar and subscription club featuring craft gins, tonics and garnishes. It makes gin culture fun.

The name

It's Gin

A cheerful phrase, 'it's gin', answering what is in the glass.

Name type
phrase
Length
6 characters
Market
UK & Europe
Brandability
8/10
Archetype

The Lover

Creates intimacy and delight. Values passion, beauty and connection.

Personality
cheerfulbotanicalsociable
Who it’s for

Gin lovers aged 25 to 50.

Businesses this name could launch

Gin bar

Craft gin subscription

Gin tasting events

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryDeep TealLogo, key actions, brand moments
SecondarySoft LagoonSurfaces, illustrations, highlights
AccentMarigoldSparingly: badges, links, the dot
InkDeep TealText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa14.9:1AAA
Aa7.1:1AAA
Aa11.2:1AAA
Aa7.1:1AAA
Aa6.6:1AA
Aa14.9:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, DM Serif Display
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Sharp, condensed display serif.
Text, Source Serif 4
Aa

It's Gin is a gin bar and subscription club featuring craft gins, tonics and garnishes. It makes gin culture fun. Gin lovers aged 25 to 50.

Crisp text serif from Adobe.
Display64px

It's gin o'clock.

H144px

It's Gin

H230px

Botanicals, bottled

H322px

Gin bar & craft gin

Body17px

Juniper, grapefruit peel, splash of tonic.

Caption13px

itsgin.com · UK & Europe

Voice & tone

It's Gin speaks like a cheerful, botanical, sociable lover.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be cheerful
  • Describe botanicals
  • Encourage moderation

Don’t

  • Promote excess
  • Be snobby
“Juniper, grapefruit peel, splash of tonic.”

Taglines

Applications

How It's Gin looks in the wild: the essentials, plus touchpoints picked for bars, spirits & nightlife.

Your NameFounder
hello@itsgin.comitsgin.com
Business cards, 85 × 55 mm
https://itsgin.com

It's gin o'clock.

It's Gin is a gin bar and subscription club featuring craft gins, tonics and garnishes. It makes gin culture fun.

Start freeSee how it works
Website hero
Social profile
It's Gin
App icon
Gin bar & craft gin
Bottle label
Storefront
Menu card

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
It's Gin, It's gin o'clock.
Browser tab

It's gin o'clock.

Share image, 1200 × 630
CSS variables
:root {
  --it-s-gin-primary: #2e5c57;
  --it-s-gin-secondary: #ccdce0;
  --it-s-gin-accent: #cba14d;
  --it-s-gin-ink: #182523;
  --it-s-gin-paper: #f5f9f9;
  --it-s-gin-font-display: 'DM Serif Display', serif;
  --it-s-gin-font-body: 'Source Serif 4', serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    itsgin: {
      primary: '#2e5c57',
      secondary: '#ccdce0',
      accent: '#cba14d',
      ink: '#182523',
      paper: '#f5f9f9',
    },
  },
  fontFamily: {
    display: ['DM Serif Display', 'serif'],
    body: ['Source Serif 4', 'serif'],
  },
}
Design tokens (JSON)
{
  "name": "It's Gin",
  "color": {
    "primary": {
      "hex": "#2e5c57",
      "rgb": [
        46,
        92,
        87
      ],
      "name": "Deep Teal"
    },
    "secondary": {
      "hex": "#ccdce0",
      "rgb": [
        204,
        220,
        224
      ],
      "name": "Soft Lagoon"
    },
    "accent": {
      "hex": "#cba14d",
      "rgb": [
        203,
        161,
        77
      ],
      "name": "Marigold"
    },
    "ink": {
      "hex": "#182523",
      "rgb": [
        24,
        37,
        35
      ],
      "name": "Deep Teal"
    },
    "paper": {
      "hex": "#f5f9f9",
      "rgb": [
        245,
        249,
        249
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "DM Serif Display",
      "weight": 400
    },
    "body": {
      "family": "Source Serif 4",
      "weight": 400
    }
  }
}

Make itsgin.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • itsgin.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours