Twelve starting points generated for It's Gin. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
It's Gin is a gin bar and subscription club featuring craft gins, tonics and garnishes. It makes gin culture fun.
The name
It's Gin
A cheerful phrase, 'it's gin', answering what is in the glass.
Name type
phrase
Length
6 characters
Market
UK & Europe
Brandability
8/10
Archetype
The Lover
Creates intimacy and delight. Values passion, beauty and connection.
Personality
cheerfulbotanicalsociable
Who it’s for
Gin lovers aged 25 to 50.
Businesses this name could launch
Gin bar
Craft gin subscription
Gin tasting events
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.