Twelve starting points generated for LastPint. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
LastPint is a neighbourhood pub and late bar known for the best final round. It is the place stories end.
The name
LastPint
'Last pint', the final round before closing. Nostalgic pub language.
Name type
phrase
Length
8 characters
Market
UK & Europe
Brandability
7/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
cosynostalgicsociable
Who it’s for
Pub-goers in the UK and Ireland.
Businesses this name could launch
Neighbourhood pub
Pub-finder app
Craft beer club
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.