Twelve starting points generated for LankaCard. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
LankaCard is a prepaid travel card and app for paying in Sri Lanka without fees. Tourists tap like locals.
The name
LankaCard
'Lanka' (Sri Lanka) plus 'card'. A payment or travel card for Sri Lanka.
Name type
compound
Length
9 characters
Market
Global
Brandability
6/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
handytrustedlocal
Who it’s for
Tourists and diaspora visiting Sri Lanka.
Businesses this name could launch
Prepaid tourist card
Remittance card
Local discount card
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.