BRND.INKDomains

Pay at rush speed.

For
Instant UPI payments
Market
India
Length
6 letters
Status
Available

Logo studio

Twelve starting points generated for RushPe. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

RushPe is a UPI app built for speed, with one-tap payments and smart splitting. Small merchants get instant settlements.

The name

RushPe

Rush + 'pe' (Hindi 'on'), as in Indian payment apps. Fast payments in a familiar format.

Name type
compound
Length
6 characters
Market
India
Brandability
6/10
Archetype

The Hero

Rises to the challenge. Values courage, mastery and grit.

Personality
fastmodernyouthful
Who it’s for

Young Indian UPI users and small merchants.

Businesses this name could launch

UPI app with one-tap pay

Bill split for friends

Instant merchant settlements

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryVioletLogo, key actions, brand moments
SecondaryFernSurfaces, illustrations, highlights
AccentMagentaSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperCreamBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa17.3:1AAA
Aa6.8:1AA
Aa13.1:1AAA
Aa6.8:1AA
Aa5.7:1AA
Aa17.3:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Bricolage Grotesque
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Characterful grotesk with ink-trap charm.
Text, Inter
Aa

RushPe is a UPI app built for speed, with one-tap payments and smart splitting. Small merchants get instant settlements. Young Indian UPI users and small merchants.

The workhorse UI sans.
Display64px

Pay at rush speed.

H144px

RushPe

H230px

Instant. Every time.

H322px

Instant UPI payments

Body17px

Paid in 1.2 seconds. Chai's on you next time.

Caption13px

rushpe.com · India

Voice & tone

RushPe speaks like a fast, modern, youthful hero.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be fast
  • Use short words
  • Be reassuring

Don’t

  • Hide fees
  • Sound like a bank
“Paid in 1.2 seconds. Chai's on you next time.”

Taglines

Applications

How RushPe looks in the wild: the essentials, plus touchpoints picked for fintech & money.

Your NameFounder
hello@rushpe.comrushpe.com
Business cards, 85 × 55 mm
https://rushpe.com

Pay at rush speed.

RushPe is a UPI app built for speed, with one-tap payments and smart splitting. Small merchants get instant settlements.

Start freeSee how it works
Website hero
Social profile
RushPe
App icon
Welcome backInstant. Every time.
UPI app with one-tap pay
Bill split for friends
Instant merchant settlements
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
RushPe, Pay at rush speed.
Browser tab

Pay at rush speed.

Share image, 1200 × 630
CSS variables
:root {
  --rushpe-primary: #7412db;
  --rushpe-secondary: #96ef39;
  --rushpe-accent: #fa38bb;
  --rushpe-ink: #170e20;
  --rushpe-paper: #f7f5fa;
  --rushpe-font-display: 'Bricolage Grotesque', sans-serif;
  --rushpe-font-body: 'Inter', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    rushpe: {
      primary: '#7412db',
      secondary: '#96ef39',
      accent: '#fa38bb',
      ink: '#170e20',
      paper: '#f7f5fa',
    },
  },
  fontFamily: {
    display: ['Bricolage Grotesque', 'sans-serif'],
    body: ['Inter', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "RushPe",
  "color": {
    "primary": {
      "hex": "#7412db",
      "rgb": [
        116,
        18,
        219
      ],
      "name": "Violet"
    },
    "secondary": {
      "hex": "#96ef39",
      "rgb": [
        150,
        239,
        57
      ],
      "name": "Fern"
    },
    "accent": {
      "hex": "#fa38bb",
      "rgb": [
        250,
        56,
        187
      ],
      "name": "Magenta"
    },
    "ink": {
      "hex": "#170e20",
      "rgb": [
        23,
        14,
        32
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f7f5fa",
      "rgb": [
        247,
        245,
        250
      ],
      "name": "Cream"
    }
  },
  "font": {
    "display": {
      "family": "Bricolage Grotesque",
      "weight": 800
    },
    "body": {
      "family": "Inter",
      "weight": 400
    }
  }
}

Make rushpe.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • rushpe.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours