Twelve starting points generated for LeExchange. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
LeExchange offers low-fee currency exchange and international transfers. Travel money made elegant.
The name
LeExchange
'Le' (French 'the') plus 'exchange'. Currency or trade exchange with flair.
Name type
phrase
Length
10 characters
Market
UK & Europe
Brandability
5/10
Archetype
The Ruler
Leads with authority. Values control, stability and excellence.
Personality
trustworthysophisticatedefficient
Who it’s for
Travellers and expats.
Businesses this name could launch
Currency exchange app
International transfers
Travel money card
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.