Twelve starting points generated for ListWala. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
ListWala is a local directory and classifieds app for Indian towns. It lists everything nearby.
The name
ListWala
'List' plus Hindi 'wala' (the one who does). The list guy.
Name type
compound
Length
8 characters
Market
India
Brandability
6/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
helpfullocaltrusted
Who it’s for
Indian locals and small businesses.
Businesses this name could launch
Local directory app
Classifieds
Vendor marketplace
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.