Twelve starting points generated for Nonbin. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Nonbin runs refill stations and a delivery service for package-free groceries. Every container returns.
The name
Nonbin
"Non-bin": no bin, zero-waste; also "nonbinary" short form. Double meaning to handle carefully.
Name type
compound
Length
6 characters
Market
Global
Brandability
5/10
Archetype
The Hero
Rises to the challenge. Values courage, mastery and grit.
Personality
consciousboldclean
Who it’s for
Eco-conscious urban households.
Businesses this name could launch
Zero-waste refill store
Reusable container service
Compost pickup
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.