Twelve starting points generated for Plearth. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Plearth sells verified sustainable products with carbon labels on everything. Shop and see impact.
The name
Plearth
"Planet" + "earth", or "please earth". Eco brand.
Name type
compound
Length
7 characters
Market
Global
Brandability
6/10
Archetype
The Caregiver
Protects and nurtures. Values service, empathy and generosity.
Personality
greenhopefulresponsible
Who it’s for
Eco-conscious shoppers.
Businesses this name could launch
Eco marketplace
Earth Day events
Carbon tracking app
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.