BRND.INKDomains

Protected by each other.

For
Digital mutual insurance
Market
Global
Length
7 letters
Status
Available

Logo studio

Twelve starting points generated for OMutual. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

OMutual is a digital mutual where members pool premiums and share surpluses. Transparent claims, member-owned.

The name

OMutual

"O" + "mutual": online mutual, or mutual aid. Insurance/cooperative feel.

Name type
compound
Length
7 characters
Market
Global
Brandability
5/10
Archetype

The Caregiver

Protects and nurtures. Values service, empathy and generosity.

Personality
trustworthycommunalfair
Who it’s for

Members seeking fair, community-owned insurance.

Businesses this name could launch

Peer-to-peer insurance

Mutual aid platform

Mutual fund app

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryDeep CobaltLogo, key actions, brand moments
SecondaryMistSurfaces, illustrations, highlights
AccentVermilionSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa16.7:1AAA
Aa10.2:1AAA
Aa13.3:1AAA
Aa10.2:1AAA
Aa4.5:1AA Large
Aa16.7:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Comfortaa
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Circular, airy and approachable.
Text, Inter
Aa

OMutual is a digital mutual where members pool premiums and share surpluses. Transparent claims, member-owned. Members seeking fair, community-owned insurance.

The workhorse UI sans.
Display64px

Protected by each other.

H144px

OMutual

H230px

Insurance, mutualized.

H322px

Digital mutual insurance

Body17px

Last year 12% of premiums came back to members.

Caption13px

omutual.com · Global

Voice & tone

OMutual speaks like a trustworthy, communal, fair caregiver.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be transparent
  • Use 'we'
  • Explain clearly

Don’t

  • Use fine print tricks
  • Overpromise
“Last year 12% of premiums came back to members.”

Taglines

Applications

How OMutual looks in the wild: the essentials, plus touchpoints picked for fintech & money.

Your NameFounder
hello@omutual.comomutual.com
Business cards, 85 × 55 mm
https://omutual.com

Protected by each other.

OMutual is a digital mutual where members pool premiums and share surpluses. Transparent claims, member-owned.

Start freeSee how it works
Website hero
Social profile
OMutual
App icon
Welcome backInsurance, mutualized.
Peer-to-peer insurance
Mutual aid platform
Mutual fund app
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
OMutual, Protected by each other.
Browser tab

Protected by each other.

Share image, 1200 × 630
CSS variables
:root {
  --omutual-primary: #30404e;
  --omutual-secondary: #dde1e4;
  --omutual-accent: #e24e36;
  --omutual-ink: #161a1d;
  --omutual-paper: #f9fafa;
  --omutual-font-display: 'Comfortaa', sans-serif;
  --omutual-font-body: 'Inter', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    omutual: {
      primary: '#30404e',
      secondary: '#dde1e4',
      accent: '#e24e36',
      ink: '#161a1d',
      paper: '#f9fafa',
    },
  },
  fontFamily: {
    display: ['Comfortaa', 'sans-serif'],
    body: ['Inter', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "OMutual",
  "color": {
    "primary": {
      "hex": "#30404e",
      "rgb": [
        48,
        64,
        78
      ],
      "name": "Deep Cobalt"
    },
    "secondary": {
      "hex": "#dde1e4",
      "rgb": [
        221,
        225,
        228
      ],
      "name": "Mist"
    },
    "accent": {
      "hex": "#e24e36",
      "rgb": [
        226,
        78,
        54
      ],
      "name": "Vermilion"
    },
    "ink": {
      "hex": "#161a1d",
      "rgb": [
        22,
        26,
        29
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f9fafa",
      "rgb": [
        249,
        250,
        250
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Comfortaa",
      "weight": 700
    },
    "body": {
      "family": "Inter",
      "weight": 400
    }
  }
}

Make omutual.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • omutual.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours